We just bought this wonderful piece of jewelry tonight, so here’s an emotional review for all those interested:
The Popular Science magazine has partnered with Google to offer their entire 137-year archive for free browsing. Each issue appears just as it did at its original time of publication, complete with period advertisements. It’s an amazing resource that beautifully encapsulates PopSci’s ongoing fascination with the future, and science and technology’s incredible potential to improve our lives.
As of today, Google is sharing a snapshot of some of the most popular public data search topics on Google. They’re also launching the Google Public Data Explorer, an experimental visualization tool in Google Labs.
Here’s the most popular data and statistics search topics:
1. School comparisons
2. Unemployment
3. Population
4. Sales tax
5. Salaries
and an interesting chart for my fellow colleagues:
This chart compares bi-annual gross minimum wages per month in Euro. This dataset was prepared by Google based on data downloaded from Eurostat - Last updated: March 6, 2010
Chart link (embedding didn’t workfor my blog, still investigating why)
It all starts with “content created..” So simple, right? :)
Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.
This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.
Find out more about it on the French Connection Blog
Via BrandDNA
Asa cum am promis, gasiti mai jos prezentarea pe care o pregatisem pentru AdRev5. Probabil n-o sa intelegeti prea multe fara comentariile pe care voiam sa le fac live dar nu e nicio problema, ne vedem data viitoare ;)
ADVICE Students organizeaza si in acest an conferintele pe teme publicitare, destinate studentilor interesati de domeniul comunicarii. In 2010 ele poarta un nou nume: „AdRev”.
Noul format de conferinte este mult mai concentrat si mai interesant iar daca vreti sa ma prindeti si pe mine vorbind, va astept la ziua DIGITAL & VIRAL ADVERTISING, Miercuri 3 martie.
Evenimentul se desfasoara pe parcursul a cinci zile, de pe 1 pana pe 5 martie, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo.
O sa credeti ca lista de mai jos e o replica la cele 10 sfaturi date de Naumovici la DMF. De fapt, m-am enervat abia cand am citit niste declaratii cu aer de diletantism aici.
1. Nu va (mai) credeti buricul pamantului
2. Nu va (mai) inchipuiti ca le-ati vazut si auzit pe toate
3. Tineti pasul cu consumatorii.
4. Se poate.
5. Lucrati mai rapid si mai bine.
6. Se poate.
7. Explorati nu exploatati.
8. Dobanditi flexibilitate si dexteritate ca si cum ati avea 20 de ani nu 120.
9. Nu vindeti idei pentru ca “sunt cool” ci pentru ca sunt strategice.
10. Power tools. Daca tot trebuie sa taiati lemne macar folositi un fierastrau electric nu un bonfaier.
11. Nu confundati tacticile si canalele de comunicare cu strategiile si ideile. Clientul are nevoie de toate dar numai daca ele lucreaza impreuna.
12. Cu cat spui mai mult ca esti “intr-un fel”, cu atat esti mai putin.
13. Nu (mai) cultivati “guru” ci puneti in practica idei revolutionare.
14. Angajati oameni cu abilitati si expetiza in cat mai multe domenii. Nu exista advertising vs. digital, traditional vs. neconventional, online vs offline.
15. Be “…open to everything, attached to nothing” (professionally speaking of course)
Nota:
borg - 1. fictional pseudo-race of cybernetic organisms depicted in the Star Trek universe. en.wikipedia.org/wiki/Borg_(Star_Trek) alternative spelling cyborg
borg - 2. felul in care ne alinta unii colegi din departamentul de creatie Tempo, pe noi, fratii lor de la online
72% of the conversions of cross channel search and display campaigns are a direct result of the display channel.
Only 28% are the result of the search channel.
Cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase.
This Eyeblaster Research Note analyzes how advertisers can maximize their search and display campaigns. Download the full story here
