Account Planning School of the Web is Back
Posted: May 6th, 2010 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: contest, pitch, planning, presentations, strategy | 1 Comment »This time, Rob Campbell developed an interesting assignment to test 3 things vital in the modern world of communication:
- Thinking
- Creating
- Presenting
It’s basically a pitch presentation, except your job is not just to develop a strategy and idea to solve a specified problem, but to pitch it to the judges as if you were in the room and doing it in the flesh.
The brief
“How can ‘Head & Shoulders’ shampoo be seen as the brand men [18-35] should use every day, rather than just on the occasions they think they have a dandruff issue”.
Good assignment, great response idea. I just can’t wait to see the results.
it’s basically a pitch presentation … except your job is not just to develop a strategy and idea to solve a specified problem, but to pitch it to the judges as if you were in the room and doing it in the flesh.
[...] This post was mentioned on Twitter by Dana. Dana said: On my blog: Planner Survey Time http://bit.ly/98eYrk and a brilliant assignment from Account Planning School of the Web http://bit.ly/8YlXAx [...]