Yahoo vs. TV in Romania

Reteaua Yahoo Romania se lauda cu o audienta medie de 300.000 de utilizatori pe ora, pe intervalul 9:00-24:00. Comparatia cu televiziunile in graficul de mai jos:

Surse: data.yahoo.com, GfK Romania

The Social Media Effect

It all starts with “content created..” So simple, right? :)

Via

French Connection Challenge: Smart use of Chatroulette

Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.

This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.

Find out more about it on the French Connection Blog

Via BrandDNA

AdRev 5: Pentru studentii pasionati de publicitate

ADVICE Students organizeaza si in acest an conferintele pe teme publicitare, destinate studentilor interesati de domeniul comunicarii. In 2010 ele poarta un nou nume: „AdRev”.

Noul format de conferinte este mult mai concentrat si mai interesant iar daca vreti sa ma prindeti si pe mine vorbind, va astept la ziua DIGITAL & VIRAL ADVERTISING, Miercuri 3 martie.

Evenimentul se desfasoara pe parcursul a cinci zile, de pe 1 pana pe 5 martie, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo.

Best of Communication 2.0 in 2009

15 lucruri pe care oamenii din advertising le pot invata de la un “borg” din online

O sa credeti ca lista de mai jos e o replica la cele 10 sfaturi date de Naumovici la DMF. De fapt, m-am enervat abia cand am citit niste declaratii cu aer de diletantism aici.

1. Nu va (mai) credeti buricul pamantului

2. Nu va (mai) inchipuiti ca le-ati vazut si auzit pe toate

3. Tineti pasul cu consumatorii.

4. Se poate.

5. Lucrati mai rapid si mai bine.

6. Se poate.

7. Explorati nu exploatati.

8. Dobanditi flexibilitate si dexteritate ca si cum ati avea 20 de ani nu 120.

9. Nu vindeti idei pentru ca “sunt cool” ci pentru ca sunt strategice.

10. Power tools. Daca tot trebuie sa taiati lemne macar folositi un fierastrau electric nu un bonfaier.

11. Nu confundati tacticile si canalele de comunicare cu strategiile si ideile. Clientul are nevoie de toate dar numai daca ele lucreaza impreuna.

12. Cu cat spui mai mult ca esti “intr-un fel”, cu atat esti mai putin.

13. Nu (mai) cultivati “guru” ci puneti in practica idei revolutionare.

14. Angajati oameni cu abilitati si expetiza in cat mai multe domenii.  Nu exista advertising vs. digital, traditional vs. neconventional, online vs offline.

15. Be “…open to everything, attached to nothing” (professionally speaking of course)

Nota:

borg -  1. fictional pseudo-race of cybernetic organisms depicted in the Star Trek universe. en.wikipedia.org/wiki/Borg_(Star_Trek) alternative spelling cyborg

borg - 2. felul in care ne alinta unii colegi din departamentul de creatie Tempo, pe noi, fratii lor de la online

Eyeblaster Research About Search & Display: Reach Beyond the Keyword

72% of the conversions of cross channel search and display campaigns are a direct result of the display channel.

Only 28% are the result of the search channel.

Cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase.

This Eyeblaster Research Note analyzes how advertisers can maximize their search and display campaigns. Download the full story here

RazorFish for Levi’s: Digital as a Brand Transformation Enabler

Best Online Planning Tools

Best Resources for Desk Research using online sites, tools and applications:

• Professional Insight - the big “traditional” resources that cost a *lot* of money

Mintel – Big, hefty market intelligence reports

TGI – Market Research surveys and analysis

Forrester – More editorial reports on specific pertinent topics

WARC – the bible of marketing and advertising specific insight

Datamonitor - business specific insight and intelligence

LexisNexis – news aggregation service

Nielsen – the mecca of insight. Tools, papers, resources, everything

eConsultancy – digital marketing specific insight

• If your agency does not have access to these expensive resources, you can access them via:

RoyalMail Infobank – A great resource in Holborn where you can use these resources for FREE

IPA Information Centre – the lovely people here can do searches for you if you are an IPA affiliated agency

• Industry Information - the “obvious” trade rags and blogs and their wealth of news, articles and commentary

BrandRepublic – Central news resource for advertising and media

AdAge – Global news resource

Creativity – creative led news and opinion

Adverblog – great aggregator of great ads

Adrants – more advertising stuff from around the World

This is an ad – blatant plug for mine and Toby’s “alternative” advertising aggregator

Planners Blogs – the Plannersphere wiki of all the planner’s blogs (not all are active anymore)

• Ideas Conferences - source of inspirational presentations

TED – the ultimate video resource of truly inspirational speakers

GEL Conference – more brilliant presentations from the Good Experience Live Conferences

Interesting – Tons of stuff from Russell’s Interesting conferences from around the world is online

• Business Insight - the kind of planning resource that makes you credible to the big cheeses

Economist – don’t underestimate the amount of cleverness hidden here. CEO’s and Marketing Directors adore it when planners quote economist articles.

• Digital Marketing Insight - for when you have to justify that increasing digital spend

IAB – Brilliant resource for internet stats and case studies

User Experience Insight - understanding the experience of your brand as well as the message

Boxes and Arrows – great Information Architecture insight

Good Experience – Mark Hurst’s brilliant user experience resources

• Marketing Trends - seeing where the market, consumer and brands are heading

Springwise – new business ideas from around the world

Trendwatching – consumer trends, with brilliant monthly trend briefings

PSFK – daily news, ideas and trends aggregator from the lovely Piers Fawkes

Contagious – Quarterly intelligence briefing

• Advertising resources - when you need to look at what the competitors are up to

Visit4info – quite cheap and thorough resource for ATL ads

Lurzer’s Archive – global ad resource

Nielsen AdRelevance – advertising aggregator and analyser

Xtreme Information - competitor media monitoring

• Web trends - getting a wider view of activity on the web

Google Trends – track any online trends you fancy and plot them on pretty graphs

Google Alerts – push delivery via email of every new piece of content around a specified keyword

Alexa – slightly flaky competitor website traffic monitoring

• Professional Buzz tracking - the essential paid-for tools for any social activity

Buzzmetrics – The daddy of buzz metrics tools from Neilsen

Onalytica – a tasty alternative

Integrasco – more “grown up” tracker

• Free Buzz tracking – the free but slightly dodgy suite of buzz trackers. Good for indicative measures.

Trendrr – comprehensive real-time buzz tracking tools

Serph – realtime buzz tracking

Omgili - Find out what people are saying

Trendpedia – buzz tracking powered by Attentio

How Sociable? – understanding how well a brand fares in social media

Addict-o-matic – brilliant visual social buzz aggregator, using an automated NetVibes-type interface

• Search Insight - researching keywords to see what people are searching for

Google AdWords – understand search terms around your product and brand

• Social Bookmarks research - see what people think is important content around a brand or product as opposed to an “engine”

Del.icio.us – The daddy of social bookmarks

StumbleUpon – recommendation driven bookmarking

Digg – news and content with a tech leaning

• Facebook analysis - Seeing how people act on Facebook

Adonomics – bespoke Facebook application tracking (see how crap most of them are)

• Blog research - for understanding what real people are saying specifically on their blogs

Technorati – the Google of Blogs

• Board Trackers - see what the topics for discussion on forums is around key words

BoardReader – Message Board and Forum reader

Board Tracker – and another one

Google Groups – searching groups with Google

• Twitter Research - getting under the skin of what’s happening on Twitter

Twitter Analyzer – A bunch of insightful ways to look at a Twitter account

Tweitgeist – Twitter Zeitgeist

#hashtags – real time monitoring and analysis of topics on Twitter

Twitt(url)y – tracking URLs inserted into Tweets

Twitrratr – automated Twitter analysis tool that sorts Tweets around a term into positive, negative and neutral

Twilert – Like Google Alerts, but for Twitter…

Tweetbeep – …as is this

Xefer – Pretty way to represent Twitter account usage stats

• Researching Video content - understanding what people are watching online

Truveo – online video content aggregator (with great top 10’s)

Viral Video Chart – keeping track of what’s hot, with great trend graphs and tools

Many thanks an please add this great (re)source to the list above!

The NeverEnding Story of Advertising

Because unfortunately that’s how we spend at least 50% of our time, this goes out to all the designers, art directors, copywriters, planners, account managers and fellow friends working in agencies:

Thanks for the link @mtranda