A New World Order of Consumption
Posted: August 30th, 2010 | Author: Dana Pascu | Filed under: Advertising, Life | Tags: consumer, crisis, future, reports | 1 Comment »
“2010 BCG Global Report on Consumer Sentiment”
Diary of a Creative Director – David Droga
Posted: August 27th, 2010 | Author: Dana Pascu | Filed under: Advertising | Tags: Advertising, droga, interview, interviu | No Comments »
My planning sister, Alina Buzatu, recently pointed me to Diary of a Creative Director.
The site’s been around since 2005, and I really wish I’d known about it sooner.
But now you know about it.
So start watching.
First thing: check out a David Droga interview by Heidi Ehlers. My snippets below:
- “But if I’m going to tell someone to work a weekend, or expect them to work through the night, you can’t do that and then say, “See you I’m going for dinner.” They just don’t believe in it. They should see you working your *ss off. They should see you sweating things. They should see you taking things personally. I believe that. I just don’t think the higher you go, the cushier it should get.”
- People remember the boss and that’s the thing you know. If you’re going to expect a lot from your employees they should expect a damn lot from you.”
- “What are three things you can do to create the culture you want? DAVID: Be straight with your agency, your goals – don’t feed people the same old bullsh*t. Don’t stand up and give them your token, “Well it’s been a great year and what we’re going to do is this…” speech. Find out what they want. Get a clear vision of what their expectations are. Celebrating victories. Taking the blame for when it all goes wrong. I like to make decisions. I feel I’m decisive. But if I make the wrong decision, it’s on my shoulders; I don’t go looking for a scapegoat. And culture is about that. And culture gets to the point where it’s the superficial things as well it’s also environment in your office. It doesn’t mean you have to have a wacky office but you can’t be in these heinous environments where it affects your mood.
- “But I believe in doing stuff together, and sometimes you have to force people to do stuff together, show people you want to invest in them, celebrate them, they don’t want to know that all the money goes into the flash car you put into the car park.”
- “I think you have to be decisive. I think it doesn’t help anyone to hum and hah around things or to not give someone an answer and say, “Well I’m not sure, let’s do some more work.” I think that just throws people into a spin. I think if you want solutions you have to be practical about stuff. You have to be ruthless about things. Like I said as long as you give justification for your opinion, but that’s one of the few things I believe in myself is my eye for ideas. That’s what I trust anyway, I’m flawed, but that’s got me where I am, seriously, all the other flaws and weaknesses and foibles I have are tolerated because I’ve got an eye for ideas. People will forgive you for anything if you deliver work.“
The Planner Survey 2010 – Results
Posted: August 18th, 2010 | Author: Dana Pascu | Filed under: Advertising | Tags: 2010, planner, planning, strategy, survey | No Comments »Please find below the Planner Survey 2010 Presentation by Heather & Co. or click here to view and download the results.
The Planner Survey 2010
View more documents from Heather LeFevre.
Planners and Strategists – What is it they do anyway?
Posted: August 9th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: Advertising, apg, cariera, planning, strategy | No Comments »Wondering what MY mum would say about me :)
The APG Awards – Call For Entries from APG Australia on Vimeo.
What I Would’ve Blogged About if I Hadn’t Been on Holiday
Posted: July 24th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: Advertising, digital, links, resources | No Comments »Avoiding choice paralysis as a planner
Indian Online Women and Moms: Research Review by TrendsSpotting
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Uniqlo’s Six-Phrase In-Store Strategy
100 Beautiful Slides from Cannes Lions 2010
Branduri de cosmetice – Top vizibilitate online in Romania
Posted: July 5th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: beauty, brands, romania, social media, top | No Comments »Saptamana trecuta a fost publicat Raportul Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010.
Pentru realizarea topurilor s-au luat in considerare principalele 25 de branduri de cosmetice pentru femei (branduri care sunt comercializate in prezent in Romania).
Dintre cele mai importante branduri de cosmetice, in perioada 28 iunie 2009 – 28 iunie 2010, cel mai vizibil brand a fost Avon cu peste 2.000 de mentionari in social-media romaneasca. Pe locul secund se situeaza bradul Dove, care in perioada studiata a fost mentionat de 1.365 de ori in social-media. Oriflame este cel de-al 3-lea brand in topul celor mai vizibile in social-media, fiind mentionat in perioada amintita de 642 de ori pe bloguri, pe Twitter si in presa online.
Cele mai multe din mentionarile brandului Avon s-au inregistrat in blogosfera (56%).
35% din mentionari s-au redactat pe Twitter si 9% in presa online.
Descarca studiul aici
Raport Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010
Do’s & Don’ts of Social Media for Businesses
Posted: June 25th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: brand engagement, connection planning, research, social media, social networks | No Comments »
Via: The Steel Method
Cannes Cyber Lions Winners
Posted: June 25th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: Advertising, awards, cannes, cyber, digital, interactive, lions, Online | No Comments »DDB Stockholm’s “Fun Theory” effort for Volkswagen and Wieden & Kennedy’s “Chalkbot” for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year’s awards circuit for both agencies and campaigns. Check them out below:
Total number of Cyber Lions awarded: Two Grand Prix, 15 Gold Lions, 30 Silver Lions and 52 Bronze Lions.
Why they won: Both campaigns were prime examples of two themes that emerged from the best work seen during the judging process: invisible technology and “real-time” interaction. The greatest innovations supported “this notion that technology will reach its peak when you don’t even realize it’s there,” said Mr. Benjamin, quoting one of the jury members. “The stuff that was so innovative was the stuff that seemed magical. It had technology, but that’s not what was showing.”
What’s next: The award-wining work, said Mr. Benjamin, “points to the future of how we’ll work together in our industry — this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, the interaction designer, all these people coming together. It’s probably been happening for a while, but that’s now entering larger agencies.”
Added juror Robert Rasmussen of Tribal DDB: “When you look through the work that won, you can feel the technology present in the creative process. If you go through all these winners, you’d be hard pressed to find one that didn’t have technology woven into the creative solution.”
Cannes Cyber & Design Lion Shortlists
Posted: June 22nd, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: awards, cannes lions, cyber, design | No Comments »The shortlists for Cannes Cyber Lion and Cannes Design Lion have just been announced.
It seems that the USA leads the way in the Cyber Shortlist (with over 60 entries shortlisted) while Germany dominates the Design Shortlist (22 entries shortlisted). Also I’ve noticed that only 27 countries contribute to the “crème de la crème” of Design & Cyber works of advertising, the top 5 being the USA, Germany, UK, Sweden and Japan.
Meanwhile, I keep my fingers crossed for our guys from Grey Bucharest who are shortlisted for Media – Best Localisation Campaign (see below) and could bring a Lion home tomorrow!
Credits
Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu
Published: April 2010
Which Soda Brand Would You Rather Give Your Dollar To?
Posted: June 21st, 2010 | Author: Dana Pascu | Filed under: Advertising, Trend | Tags: brand, case study, coca cola, pepsi | 2 Comments »Pepsi Refresh case study:
