A flowchart by Jessica Hirsche to help you decide when and when not to work for free. It si funny and suprisingly accurate.
My favourite is the “are you masochistic” question :)
The site is all html and css to support language translation. The author also made a “clean” version of the site for those who want to share it with stodgy clients! Visit shouldiworkforfree.com
Finding out that W+K London is hiring a planner for Nike, Bogdana Butnar (Director of New Stuff at romanian agency Headvertising) launched a challenge for her readers to play along and make public their answers to the questions below. Keep reading if you are curious about my answers or just to catch a glimpse of what common sense advertising pre-interview tests should sound like:
What’s the biggest myth in our industry?
That there are some things that advertising, by itself, can’t do.
Define an insight.
A feeling when you feel you are going to feel a feeling you have never felt before.
Define an idea.
Something that alcoholics refer to as a moment of clarity.
What is Planning?
Something invisible if done right and something really obvious if done wrong.
How will W+K be making money in ten years?
By sharing their mind-reading skills
Tell us something interesting.
One in 10 Europeans is allegedly conceived in an Ikea bed.
Which piece of work do you wish you’d made, and why?
“The best job in the world” – 1. Earned media coverage valued at over AUD$400 million; 2. First ever campaign to win 3 Grand Prixs (Cyber, PR and Direct); 3. Love at first sight.
What’s your favourite piece of Nike work from anywhere in the world, and why?
Nike Basketball – made me think I could fly.
What’s the biggest issue facing football?
The game and the passion are about to become extinct because of ignorant investors.
From October 4-8, users are invited to tweet messages with the hashtag #singingtweetagrams and within a few hours, the gal singers will turn the best ones into a musical message that you can pass on to your friends.
Very soon after the previous awesome Uniqlo campaigns like Uniqlock and Uniqlo calendar, I discovered today The Lucky Counter. It seems this brand just keeps going from “wow” to “wow”.
Campaign mechanism: Apparently if you tweet about any product shown on the page you lower it’s price. The products on show are only discounted by a few pennies so the more tweets it gets, the greater the discount would be (discount vouchers sent after the campaign). It’s something like opposite of an auction.
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