If Ad Agencies Did Kids Parties

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Should I Work For Free? – A Flowchart

A flowchart by Jessica Hirsche to help you decide when and when not to work for free. It si funny and suprisingly accurate.

My favourite is the “are you masochistic” question :)

The site is all html and css to support language translation. The author also made a “clean” version of the site for those who want to share it with stodgy clients! Visit shouldiworkforfree.com

Things Real People Don’t Say About Advertising

Many more here

2 Million Facebook Romanian Users?

At least that’s what I see in my Admin..

The numbers are also confirmed by Facebakers.com as you can see below:

• Total Facebook Users:     2 045 700

• Penetration of population:     9.32%

• Penetration of online pop.:     26.27%

2 x Internetics 2010 Awards

I feel really proud that two of my dearest projects received some well deserved recognition at Internetics Awards last night.

Nestle.ro – Best Corporate Website

AvonSun.ro – Best Beauty Website

See you next year! ;)

Planning, W+K, Nike..

Finding out that W+K London is hiring a planner for Nike, Bogdana Butnar (Director of New Stuff at romanian agency Headvertising) launched a challenge for her readers to play along and make public their answers to the questions below. Keep reading if you are curious about my answers or just to catch a glimpse of what common sense advertising pre-interview tests should sound like:

• What’s the biggest myth in our industry?

That there are some things that advertising, by itself, can’t do.

• Define an insight.

A feeling when you feel you are going to feel a feeling you have never felt before.

• Define an idea.

Something that alcoholics refer to as a moment of clarity.

• What is Planning?

Something invisible if done right and something really obvious if done wrong.

• How will W+K be making money in ten years?

By sharing their mind-reading skills

• Tell us something interesting.

One in 10 Europeans is allegedly conceived in an Ikea bed.

• Which piece of work do you wish you’d made, and why?

“The best job in the world” – 1. Earned media coverage valued at over AUD$400 million; 2. First ever campaign to win 3 Grand Prixs (Cyber, PR and Direct); 3. Love at first sight.

• What’s your favourite piece of Nike work from anywhere in the world, and why?

Nike Basketball – made me think I could fly.

• What’s the biggest issue facing football?

The game and the passion are about to become extinct because of ignorant investors.

• What does Just Do It mean to a kid today?

“You’re way smarter than your mom & dad”.

Who else wants to play along?

Bernbach On Creatives

William Bernbach,” the only advertising professional who made it to the top by thinking small”:

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Great Positioning for Windows Phone 7!

This is an ad that just breathes strategy. I can only hope they’ll leverage this!

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Telegram? No, Tweetagram. Orange’s Personalized, Singing Tweetagrams

Singing trio The Rockabellas are on call to respond to your tweets in this singing Tweetagram campaign for Orange out of Poke London.

From October 4-8, users are invited to tweet messages with the hashtag #singingtweetagrams and within a few hours, the gal singers will turn the best ones into a musical message that you can pass on to your friends.

Whoo hoop hoop hoooo!

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