Wondering what MY mum would say about me :)
The APG Awards – Call For Entries from APG Australia on Vimeo.
Avoiding choice paralysis as a planner
Indian Online Women and Moms: Research Review by TrendsSpotting
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Uniqlo’s Six-Phrase In-Store Strategy
100 Beautiful Slides from Cannes Lions 2010
Saptamana trecuta a fost publicat Raportul Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010.
Pentru realizarea topurilor s-au luat in considerare principalele 25 de branduri de cosmetice pentru femei (branduri care sunt comercializate in prezent in Romania).
Dintre cele mai importante branduri de cosmetice, in perioada 28 iunie 2009 – 28 iunie 2010, cel mai vizibil brand a fost Avon cu peste 2.000 de mentionari in social-media romaneasca. Pe locul secund se situeaza bradul Dove, care in perioada studiata a fost mentionat de 1.365 de ori in social-media. Oriflame este cel de-al 3-lea brand in topul celor mai vizibile in social-media, fiind mentionat in perioada amintita de 642 de ori pe bloguri, pe Twitter si in presa online.
Cele mai multe din mentionarile brandului Avon s-au inregistrat in blogosfera (56%).
35% din mentionari s-au redactat pe Twitter si 9% in presa online.
Descarca studiul aici
Via: The Steel Method
DDB Stockholm’s “Fun Theory” effort for Volkswagen and Wieden & Kennedy’s “Chalkbot” for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year’s awards circuit for both agencies and campaigns. Check them out below:
Total number of Cyber Lions awarded: Two Grand Prix, 15 Gold Lions, 30 Silver Lions and 52 Bronze Lions.
Why they won: Both campaigns were prime examples of two themes that emerged from the best work seen during the judging process: invisible technology and “real-time” interaction. The greatest innovations supported “this notion that technology will reach its peak when you don’t even realize it’s there,” said Mr. Benjamin, quoting one of the jury members. “The stuff that was so innovative was the stuff that seemed magical. It had technology, but that’s not what was showing.”
What’s next: The award-wining work, said Mr. Benjamin, “points to the future of how we’ll work together in our industry — this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, the interaction designer, all these people coming together. It’s probably been happening for a while, but that’s now entering larger agencies.”
Added juror Robert Rasmussen of Tribal DDB: “When you look through the work that won, you can feel the technology present in the creative process. If you go through all these winners, you’d be hard pressed to find one that didn’t have technology woven into the creative solution.”
Is Facebook upgrading to “valuable user generated content“?
It seems that the first step to tapping the knowledge of its users is already made.
Click to see full size:
The shortlists for Cannes Cyber Lion and Cannes Design Lion have just been announced.
It seems that the USA leads the way in the Cyber Shortlist (with over 60 entries shortlisted) while Germany dominates the Design Shortlist (22 entries shortlisted). Also I’ve noticed that only 27 countries contribute to the “crème de la crème” of Design & Cyber works of advertising, the top 5 being the USA, Germany, UK, Sweden and Japan.
Meanwhile, I keep my fingers crossed for our guys from Grey Bucharest who are shortlisted for Media – Best Localisation Campaign (see below) and could bring a Lion home tomorrow!
Credits
Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu
Published: April 2010
Eyeblaster, the leading independent provider of digital advertising solutions is announcing the rebranding of its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide.
The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.
“Rebranding our company as MediaMind reflects the growing success of our MediaMind platform.” said Gal Trifon, CEO and co-founder at Eyeblaster. “The new name reinforces the innovative vision we are known for and establishes a global foundation for maximizing advertiser opportunities.”
The company will retain the Eyeblaster trademark for enhanced rich media and video services. The MediaMind platform will expand Rich Media campaigns with cross channel scope, message optimization, and powerful data insights to establish cutting edge consumer experiences.
For more information on MediaMind, visit http://www.MediaMind.com
Very interesting piece of research:
All I can see is a 2,3 million views test versus a 1 million views test :)
