Best Digital Campaigns 2011
Posted: November 29th, 2011 | Author: Dana Pascu | Filed under: Advertising, Online, [EN] | Tags: 2011, Advertising, campaigns, digital | No Comments »Share it, save it, make it happen ;)
Share it, save it, make it happen ;)
Bigger than ever
In 2011 The Next Web Conference is gonna be bigger and better than ever: they are expecting 1200+me :) participants from over 30 countries, all eager to do business, to have great conversations and fun. This is going to be absolutely great!
The themes for TNW 2011 are: Money never sleeps, We Love Mobile, Location Location, lets PLAY
Oh, and they also have something called “Hackathon” where two hundred developers from all over Europe hack apps and services on world’s most popular APIs and SDKs.
Die hard offline and online/mobile know-how all right :) I promise to keep everyone updated on this, before, during and after the event.
“What sets the The Next Web apart is a focus on the internet as a key driver for a global market. Their international view is unique, making their blogs a must read and their conferences a must attend for professionals like me who do business around the globe” – Werner Vogels, Amazon
“Congratulations to The Next Web for their international efforts. In a Silicon Valley driven Internet entrepreneurial world we need good events all around the World and The Next Web just rocks” – Loic Le Meur, Le Web
Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.
The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.
Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.
Brilliant! (And I guess this is only the beggining..)
At least that’s what I see in my Admin..
The numbers are also confirmed by Facebakers.com as you can see below:
| Total Facebook Users: | 2 045 700 | Penetration of population: | 9.32% |
|---|---|---|---|
| Position in the list: | 48. | Penetration of online pop.: | 26.27% |
I feel really proud that two of my dearest projects received some well deserved recognition at Internetics Awards last night.
Nestle.ro – Best Corporate Website
AvonSun.ro – Best Beauty Website
See you next year! ;)
Singing trio The Rockabellas are on call to respond to your tweets in this singing Tweetagram campaign for Orange out of Poke London.
From October 4-8, users are invited to tweet messages with the hashtag #singingtweetagrams and within a few hours, the gal singers will turn the best ones into a musical message that you can pass on to your friends.
Whoo hoop hoop hoooo!
I was really looking forward to have this tool in my hand as soon as possible. Daedalus Consulting & Research did a really great job and revealed some useful information about the who & what of getting social online in Romania:
All results below:
UPDATE: Twitter security flaw allows third-party sites to open on mouseover
For now, it is worth nothing that you should avoid clicking or mousing over any link that has the “onmouseover” command, or any link that is disguised by colors.
Of course, it is also advisable that you use a third-party Twitter client, in the mean time. The clients are not succeptable to the “onmouseover” events, and should prove to be a safe solution.
Details here and here
Very soon after the previous awesome Uniqlo campaigns like Uniqlock and Uniqlo calendar, I discovered today The Lucky Counter. It seems this brand just keeps going from “wow” to “wow”.
Campaign mechanism: Apparently if you tweet about any product shown on the page you lower it’s price. The products on show are only discounted by a few pennies so the more tweets it gets, the greater the discount would be (discount vouchers sent after the campaign). It’s something like opposite of an auction.
Wondering what MY mum would say about me :)
The APG Awards – Call For Entries from APG Australia on Vimeo.