Pentru ca suntem in prag de Sarbatori, pentru ca nu stim niciodata destul despre felul in care primim si daruim cadouri, pentru ca cercetarile exploratorii ne incarca cu cea mai multa inspiratie:
Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.
The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.
Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.
Brilliant! (And I guess this is only the beggining..)
As emotional as I was at first glance (when I realized it’s not a simple question at all), as confident I am now that there really is a way.
So.. How would I change the world?
It’s true that the world isn’t in very good shape right now. The air is polluted, the ground has been emptied, the water is degrading and most people are far from a happy state of mind. Lately the “crisis” label has been used only on financial matters. Things don’t look good at all.
I know there are lots of us with lots of answers. And every single one thinks their answer is right. Or at least fair. Or decent. Or probable. Worthy to be shared. I’ll just join this club.
First thoughts: new sources of energy, biodegradable products, more regulation, more jobs, more fun.
The problem is, none of these solutions address the fundamental issue. And they involve inner change only as a side effect.
My answer: We don’t need to do anything about it.
Yes, that’s exactly what I suggest.
The answer isn’t in better solutions, fixes and surogates. The answer is… we need to do less.
It may seem like there’s so much we need to do, to make things right. And that’s the problem. We don’t need to do more. We don’t need to make more of an effort. We need to do less.
How?
Driving less
Wanting les
Talking less
Buying less
Rushing less
Just “Smile, breathe and go slowly” for a change. (Zen monk, Thich Nhat Hanh)
I’m really expecting opinions on this matter from Traiu, Simina, Oitza, Transp and anyone else who’s wheels still turn in their head.
I was really looking forward to have this tool in my hand as soon as possible. Daedalus Consulting & Research did a really great job and revealed some useful information about the who & what of getting social online in Romania:
[RO] Orice declaratii sau opinii exprimate pe acest site apartin autorului si nu reflecta opiniile organizatiilor din care acesta face parte sau cu care lucreaza.
[EN] All statements on this website belong to the author and do not reflect the opinions of any related organization or partner.
