The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.

Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.

Brilliant! (And I guess this is only the beggining..)

Via

The numbers are also confirmed by Facebakers.com as you can see below:

• Total Facebook Users:     2 045 700

• Penetration of population:     9.32%

• Penetration of online pop.:     26.27%

As emotional as I was at first glance (when I realized it’s not a simple question at all), as confident I am now that there really is a way.

So.. How would I change the world?

It’s true that the world isn’t in very good shape right now. The air is polluted, the ground has been emptied, the water is degrading and most people are far from a happy state of mind. Lately the “crisis” label has been used only on financial matters. Things don’t look good at all.

I know there are lots of us with lots of answers. And every single one thinks their answer is right. Or at least fair. Or decent. Or probable. Worthy to be shared. I’ll just join this club.

First thoughts: new sources of energy, biodegradable products, more regulation, more jobs, more fun.

The problem is, none of these solutions address the fundamental issue. And they involve inner change only as a side effect.

My answer: We don’t need to do anything about it.

Yes, that’s exactly what I suggest.

The answer isn’t in better solutions, fixes and surogates. The answer is… we need to do less.

It may seem like there’s so much we need to do, to make things right. And that’s the problem. We don’t need to do more. We don’t need to make more of an effort. We need to do less.

How?

• Driving less
• Wanting les
• Talking less
• Buying less
  
• Rushing less

Just “Smile, breathe and go slowly” for a change. (Zen monk, Thich Nhat Hanh)

I’m really expecting opinions on this matter from Traiu, Simina, Oitza, Transp and anyone else who’s wheels still turn in their head.

All results below:

Via

It seems that the first step to tapping the knowledge of its users is already made.

Click to see full size:

Although I don’t necessarily agree with everything stated above, I am looking forward to see The New Creative in this landscape too..

Via Digital Examples