Danadol - Dana Pascu

A New World Order of Consumption

Dana Pascu — Mon, 30 Aug 2010 07:41:14 +0000

“2010 BCG Global Report on Consumer Sentiment”

Via

Diary of a Creative Director – David Droga

Dana Pascu — Fri, 27 Aug 2010 11:36:29 +0000

My planning sister, Alina Buzatu, recently pointed me to Diary of a Creative Director.

The site’s been around since 2005, and I really wish I’d known about it sooner.

But now you know about it.

So start watching.

First thing: check out a David Droga interview by Heidi Ehlers. My snippets below:

“But if I’m going to tell someone to work a weekend, or expect them to work through the night, you can’t do that and then say, “See you I’m going for dinner.” They just don’t believe in it. They should see you working your *ss off. They should see you sweating things. They should see you taking things personally. I believe that. I just don’t think the higher you go, the cushier it should get.”

People remember the boss and that’s the thing you know. If you’re going to expect a lot from your employees they should expect a damn lot from you.”

“What are three things you can do to create the culture you want? DAVID: Be straight with your agency, your goals – don’t feed people the same old bullsh*t. Don’t stand up and give them your token, “Well it’s been a great year and what we’re going to do is this…” speech. Find out what they want. Get a clear vision of what their expectations are. Celebrating victories. Taking the blame for when it all goes wrong. I like to make decisions. I feel I’m decisive. But if I make the wrong decision, it’s on my shoulders; I don’t go looking for a scapegoat. And culture is about that. And culture gets to the point where it’s the superficial things as well it’s also environment in your office. It doesn’t mean you have to have a wacky office but you can’t be in these heinous environments where it affects your mood.

“But I believe in doing stuff together, and sometimes you have to force people to do stuff together, show people you want to invest in them, celebrate them, they don’t want to know that all the money goes into the flash car you put into the car park.”

“I think you have to be decisive. I think it doesn’t help anyone to hum and hah around things or to not give someone an answer and say, “Well I’m not sure, let’s do some more work.” I think that just throws people into a spin. I think if you want solutions you have to be practical about stuff. You have to be ruthless about things. Like I said as long as you give justification for your opinion, but that’s one of the few things I believe in myself is my eye for ideas. That’s what I trust anyway, I’m flawed, but that’s got me where I am, seriously, all the other flaws and weaknesses and foibles I have are tolerated because I’ve got an eye for ideas. People will forgive you for anything if you deliver work.“

R.I.P. Satoshi Kon, director of Paprika

Dana Pascu — Wed, 25 Aug 2010 13:06:48 +0000

Japanese animation and movie industry has lost one of its giants. Satoshi Kon, director of Paprika and creator of Paranoia Agent, died today at age 47. Gainax employee Takeda Yasuhiro tweeted the news a short time ago, and it was confirmed by Madhouse’s Masao Maruyama via the Otakon committee.

Kon’s work was pretty fantastic, and I’m definitely sad there won’t be more of it. The work of Kon (and of course Miyazaki) is one of the few who still manages to convey the freshness, strangeness, and wonder that I used to get when I first watched, say, Akira and felt like my eyes were going to pop out of their sockets.

Via Tokyo Mango

The Planner Survey 2010 – Results

Dana Pascu — Wed, 18 Aug 2010 08:21:02 +0000

Please find below the Planner Survey 2010 Presentation by Heather & Co. or click here to view and download the results.

The Planner Survey 2010

View more documents from Heather LeFevre.

Planners and Strategists – What is it they do anyway?

Dana Pascu — Mon, 09 Aug 2010 12:31:34 +0000

Wondering what MY mum would say about me :)

The APG Awards – Call For Entries from APG Australia on Vimeo.

What I Would’ve Blogged About if I Hadn’t Been on Holiday

Dana Pascu — Sat, 24 Jul 2010 19:58:33 +0000

Avoiding choice paralysis as a planner

Mad Men Job Interview

Indian Online Women and Moms: Research Review by TrendsSpotting

5 Types Of Consumer Generated Marketing (CGM) Campaigns

Uniqlo’s Six-Phrase In-Store Strategy

100 Beautiful Slides from Cannes Lions 2010

Indian Online Women and Moms: Research Review by TrendsSpotting

Adventure Holiday to Japan, Day 1

Dana Pascu — Sat, 10 Jul 2010 11:18:45 +0000

İstanbul International Ataturk Airport transit,
2hrs after landing – 4hrs before boarding to Tokyo.

Branduri de cosmetice – Top vizibilitate online in Romania

Dana Pascu — Mon, 05 Jul 2010 09:54:28 +0000

Saptamana trecuta a fost publicat Raportul Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010.

Pentru realizarea topurilor s-au luat in considerare principalele 25 de branduri de cosmetice pentru femei (branduri care sunt comercializate in prezent in Romania).

Dintre cele mai importante branduri de cosmetice, in perioada 28 iunie 2009 – 28 iunie 2010, cel mai vizibil brand a fost Avon cu peste 2.000 de mentionari in social-media romaneasca. Pe locul secund se situeaza bradul Dove, care in perioada studiata a fost mentionat de 1.365 de ori in social-media. Oriflame este cel de-al 3-lea brand in topul celor mai vizibile in social-media, fiind mentionat in perioada amintita de 642 de ori pe bloguri, pe Twitter si in presa online.

Cele mai multe din mentionarile brandului Avon s-au inregistrat in blogosfera (56%).

35% din mentionari s-au redactat pe Twitter si 9% in presa online.

Descarca studiul aici

Raport Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010

Do’s & Don’ts of Social Media for Businesses

Dana Pascu — Fri, 25 Jun 2010 12:05:41 +0000

Via: The Steel Method

Cannes Cyber Lions Winners

Dana Pascu — Fri, 25 Jun 2010 10:09:44 +0000

DDB Stockholm’s “Fun Theory” effort for Volkswagen and Wieden & Kennedy’s “Chalkbot” for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year’s awards circuit for both agencies and campaigns. Check them out below:

Total number of Cyber Lions awarded: Two Grand Prix, 15 Gold Lions, 30 Silver Lions and 52 Bronze Lions.

Why they won: Both campaigns were prime examples of two themes that emerged from the best work seen during the judging process: invisible technology and “real-time” interaction. The greatest innovations supported “this notion that technology will reach its peak when you don’t even realize it’s there,” said Mr. Benjamin, quoting one of the jury members. “The stuff that was so innovative was the stuff that seemed magical. It had technology, but that’s not what was showing.”

What’s next: The award-wining work, said Mr. Benjamin, “points to the future of how we’ll work together in our industry — this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, the interaction designer, all these people coming together. It’s probably been happening for a while, but that’s now entering larger agencies.”

Added juror Robert Rasmussen of Tribal DDB: “When you look through the work that won, you can feel the technology present in the creative process. If you go through all these winners, you’d be hard pressed to find one that didn’t have technology woven into the creative solution.”

Source