Danadol - Dana Pascu http://www.danadol.ro/blog Think whatever!™ Fri, 12 Mar 2010 01:13:30 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Yahoo vs. TV in Romania http://www.danadol.ro/blog/yahoo-vs-tv-in-romania_1053 http://www.danadol.ro/blog/yahoo-vs-tv-in-romania_1053#comments Fri, 12 Mar 2010 01:13:30 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1053 Reteaua Yahoo Romania se lauda cu o audienta medie de 300.000 de utilizatori pe ora, pe intervalul 9:00-24:00. Comparatia cu televiziunile in graficul de mai jos:

Surse: data.yahoo.com, GfK Romania

]]> http://www.danadol.ro/blog/yahoo-vs-tv-in-romania_1053/feed 0 Canon EOS 550D Unboxing http://www.danadol.ro/blog/canon-eos-550d-unboxing_1049 http://www.danadol.ro/blog/canon-eos-550d-unboxing_1049#comments Tue, 09 Mar 2010 20:27:29 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1049

We just bought this wonderful piece of jewelry tonight, so here’s an emotional review for all those interested:

Canon EOS 550D Unboxing

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]]> http://www.danadol.ro/blog/canon-eos-550d-unboxing_1049/feed 2 Search the PopSci Archives http://www.danadol.ro/blog/search-the-popsci-archives_1045 http://www.danadol.ro/blog/search-the-popsci-archives_1045#comments Tue, 09 Mar 2010 14:20:15 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1045

The Popular Science magazine has partnered with Google to offer their entire 137-year archive for free browsing. Each issue appears just as it did at its original time of publication, complete with period advertisements. It’s an amazing resource that beautifully encapsulates PopSci’s ongoing fascination with the future, and science and technology’s incredible potential to improve our lives.

Start searching right here

]]> http://www.danadol.ro/blog/search-the-popsci-archives_1045/feed 0 Statistics for a changing world: Google Public Data Explorer in Labs http://www.danadol.ro/blog/statistics-for-a-changing-world-google-public-data-explorer-in-labs_1038 http://www.danadol.ro/blog/statistics-for-a-changing-world-google-public-data-explorer-in-labs_1038#comments Tue, 09 Mar 2010 10:07:41 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1038 As of today, Google is sharing a snapshot of some of the most popular public data search topics on Google. They’re also launching the Google Public Data Explorer, an experimental visualization tool in Google Labs.

Here’s the most popular data and statistics search topics:

1. School comparisons
2. Unemployment
3. Population
4. Sales tax
5. Salaries

and an interesting chart for my fellow colleagues:

This chart compares bi-annual gross minimum wages per month in Euro. This dataset was prepared by Google based on data downloaded from Eurostat - Last updated: March 6, 2010

Chart link (embedding didn’t workfor my blog, still investigating why)

News Via

]]> http://www.danadol.ro/blog/statistics-for-a-changing-world-google-public-data-explorer-in-labs_1038/feed 0 The Social Media Effect http://www.danadol.ro/blog/the-social-media-effect_1034 http://www.danadol.ro/blog/the-social-media-effect_1034#comments Tue, 09 Mar 2010 09:43:10 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1034 It all starts with “content created..” So simple, right? :)

Via

]]> http://www.danadol.ro/blog/the-social-media-effect_1034/feed 0 French Connection Challenge: Smart use of Chatroulette http://www.danadol.ro/blog/french-connection-challenge-smart-use-of-chatroulette_1027 http://www.danadol.ro/blog/french-connection-challenge-smart-use-of-chatroulette_1027#comments Mon, 08 Mar 2010 09:13:19 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1027

Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.

This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.

Find out more about it on the French Connection Blog

Via BrandDNA

]]> http://www.danadol.ro/blog/french-connection-challenge-smart-use-of-chatroulette_1027/feed 0 Prezentarea de la AdRev5 http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024 http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024#comments Wed, 03 Mar 2010 17:58:11 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1024 Asa cum am promis, gasiti mai jos prezentarea pe care o pregatisem pentru AdRev5. Probabil n-o sa intelegeti prea multe fara comentariile pe care voiam sa le fac live dar nu e nicio problema, ne vedem data viitoare ;)

“De la idee la fapte” – Dana Pascu pentru Adrev5

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]]> http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024/feed 2 AdRev 5: Pentru studentii pasionati de publicitate http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020 http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020#comments Tue, 02 Mar 2010 14:53:48 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1020 ADVICE Students organizeaza si in acest an conferintele pe teme publicitare, destinate studentilor interesati de domeniul comunicarii. In 2010 ele poarta un nou nume: „AdRev”.

Noul format de conferinte este mult mai concentrat si mai interesant iar daca vreti sa ma prindeti si pe mine vorbind, va astept la ziua DIGITAL & VIRAL ADVERTISING, Miercuri 3 martie.

Evenimentul se desfasoara pe parcursul a cinci zile, de pe 1 pana pe 5 martie, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo.

]]> http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020/feed 0 Best of Communication 2.0 in 2009 http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017 http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017#comments Mon, 01 Mar 2010 10:47:55 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1017

Best Of Communication 2.0 2010

]]> http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017/feed 0 15 lucruri pe care oamenii din advertising le pot invata de la un “borg” din online http://www.danadol.ro/blog/15-lucruri-pe-care-oamenii-din-advertising-le-pot-invata-de-la-un-borg-din-online_1004 http://www.danadol.ro/blog/15-lucruri-pe-care-oamenii-din-advertising-le-pot-invata-de-la-un-borg-din-online_1004#comments Fri, 26 Feb 2010 17:05:28 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1004 O sa credeti ca lista de mai jos e o replica la cele 10 sfaturi date de Naumovici la DMF. De fapt, m-am enervat abia cand am citit niste declaratii cu aer de diletantism aici.

1. Nu va (mai) credeti buricul pamantului

2. Nu va (mai) inchipuiti ca le-ati vazut si auzit pe toate

3. Tineti pasul cu consumatorii.

4. Se poate.

5. Lucrati mai rapid si mai bine.

6. Se poate.

7. Explorati nu exploatati.

8. Dobanditi flexibilitate si dexteritate ca si cum ati avea 20 de ani nu 120.

9. Nu vindeti idei pentru ca “sunt cool” ci pentru ca sunt strategice.

10. Power tools. Daca tot trebuie sa taiati lemne macar folositi un fierastrau electric nu un bonfaier.

11. Nu confundati tacticile si canalele de comunicare cu strategiile si ideile. Clientul are nevoie de toate dar numai daca ele lucreaza impreuna.

12. Cu cat spui mai mult ca esti “intr-un fel”, cu atat esti mai putin.

13. Nu (mai) cultivati “guru” ci puneti in practica idei revolutionare.

14. Angajati oameni cu abilitati si expetiza in cat mai multe domenii.  Nu exista advertising vs. digital, traditional vs. neconventional, online vs offline.

15. Be “…open to everything, attached to nothing” (professionally speaking of course)

Nota:

borg -  1. fictional pseudo-race of cybernetic organisms depicted in the Star Trek universe. en.wikipedia.org/wiki/Borg_(Star_Trek) alternative spelling cyborg

borg - 2. felul in care ne alinta unii colegi din departamentul de creatie Tempo, pe noi, fratii lor de la online



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