Illegal Facebook Promotions
Posted: April 20th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: campaigns, digital, facebook, legal, promotions | 6 Comments »
If a promotion requires users to:
- tag themselves in a photo
- change their status in any way
- change their profile picture
- answer a question in a status update
- give any kind of response in the status
- like a photo or an update
- add friends
- respond with a photo not in a specific application
..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.
However, has anyone heard of any Brand Pages being deleted for this type of activity?
Sources:
Facebook’s promotions guidelines
Breaking news, what can I say :) I also didn’t know about these rules, as media agency no one informed us about them so I guess it’s all about localization; maybe it’s yet to come in .Ro
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@Anca
I am sure all Facebook rules and regulations apply to everyone who creates an account, regardless of nationality.
As advertisers, marketers and media agencies we should be the first ones to read the legal stuff and share these findings with our colleagues.
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This post was mentioned on Twitter by danapascu: On my blog: Illegal Facebook Promotions http://bit.ly/9NqEu1...
Facebook Statement of Rights and Responsibilities (FB Terms):
“You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission. You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).”
… more: “Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities).”
… and more: “We can remove any content or information you post on Facebook if we believe that it violates this Statement.”
[...] Promotii ilegale pe Facebook [...]