Asa cum am promis, gasiti mai jos prezentarea pe care o pregatisem pentru AdRev5. Probabil n-o sa intelegeti prea multe fara comentariile pe care voiam sa le fac live dar nu e nicio problema, ne vedem data viitoare ;)
ADVICE Students organizeaza si in acest an conferintele pe teme publicitare, destinate studentilor interesati de domeniul comunicarii. In 2010 ele poarta un nou nume: „AdRev”.
Noul format de conferinte este mult mai concentrat si mai interesant iar daca vreti sa ma prindeti si pe mine vorbind, va astept la ziua DIGITAL & VIRAL ADVERTISING, Miercuri 3 martie.
Evenimentul se desfasoara pe parcursul a cinci zile, de pe 1 pana pe 5 martie, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo.
O sa credeti ca lista de mai jos e o replica la cele 10 sfaturi date de Naumovici la DMF. De fapt, m-am enervat abia cand am citit niste declaratii cu aer de diletantism aici.
1. Nu va (mai) credeti buricul pamantului
2. Nu va (mai) inchipuiti ca le-ati vazut si auzit pe toate
3. Tineti pasul cu consumatorii.
4. Se poate.
5. Lucrati mai rapid si mai bine.
6. Se poate.
7. Explorati nu exploatati.
8. Dobanditi flexibilitate si dexteritate ca si cum ati avea 20 de ani nu 120.
9. Nu vindeti idei pentru ca “sunt cool” ci pentru ca sunt strategice.
10. Power tools. Daca tot trebuie sa taiati lemne macar folositi un fierastrau electric nu un bonfaier.
11. Nu confundati tacticile si canalele de comunicare cu strategiile si ideile. Clientul are nevoie de toate dar numai daca ele lucreaza impreuna.
12. Cu cat spui mai mult ca esti “intr-un fel”, cu atat esti mai putin.
13. Nu (mai) cultivati “guru” ci puneti in practica idei revolutionare.
14. Angajati oameni cu abilitati si expetiza in cat mai multe domenii. Nu exista advertising vs. digital, traditional vs. neconventional, online vs offline.
15. Be “…open to everything, attached to nothing” (professionally speaking of course)
Nota:
borg - 1. fictional pseudo-race of cybernetic organisms depicted in the Star Trek universe. en.wikipedia.org/wiki/Borg_(Star_Trek) alternative spelling cyborg
borg - 2. felul in care ne alinta unii colegi din departamentul de creatie Tempo, pe noi, fratii lor de la online
Because unfortunately that’s how we spend at least 50% of our time, this goes out to all the designers, art directors, copywriters, planners, account managers and fellow friends working in agencies:
Thanks for the link @mtranda
Here’s my top 3:
Watch them all at NFL Fanhouse
Via Feeder.ro
UPDATE: Adrian Albu povesteste in detaliu pentru IQads before & after
Orice asemanare cu fapte sau persoane reale nu este intamplatoare:
Perspective, experience, vision, popularity, “consensus building”, interest & interestingnesss, method, madness, magic, simplicity, passion and I guess the list can go on..
Gold went to:
Deus – Link
Agency: Mccanndigital Israel
Group: Interactive
Award: Golden Drum
Volkswagen Web Special “Volkswagen 2028″ – Link
Agency: argonauten G2 GmbH – a member of Grey | G2 Group (City: Berlin, Germany)
Group: Interactive
Award: Golden Drum
And Silver:
4th april international day for mine awareness – Link
Agency: Draftfcbi Direktmarketing & Interactive Ges.m.b.H, Vienna
Group: Interactive
Award: Silver Drum
Messages – www.placeforyourmessage.sk
Agency: MUW Saatchi & Saatchi, Bratislava
Group: Interactive
Award: Silver Drum
New Grand Scenic and the Raving Rabbits Tests – Link
Agency: Publicis Net (Paris), Publicis Conseil (Paris)
Group: Interactive
Award: Silver Drum
Nokia sms race – Link
Agency: Mccanndigital Israel
Group: Interactive
Award: Silver Drum
Promosite Sovietsky boutique – www.sovbut.ru
Agency: Red Keds, Moscow
Group: Interactive
Award: Silver Drum
Volvo Ocean Race – Rush: An Interactve Adventure – Link
Agency: Euro RSCG 4D (Amsterdam)
Group: Interactive
Award: Silver Drum
Check-out all the Golden Drum 2009 Winners here
This is actually an update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
