Uniqlo Does It Again: The Lucky Counter

Very soon after the previous awesome Uniqlo campaigns like Uniqlock and Uniqlo calendar, I discovered today The Lucky Counter. It seems this brand just keeps going from “wow” to “wow”.

Campaign mechanism: Apparently if you tweet about any product shown on the page you lower it’s price. The products on show are only discounted by a few pennies so the more tweets it gets, the greater the discount would be (discount vouchers sent after the campaign). It’s something like opposite of an auction.

Uniqlo Lucky Counter

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Branduri de cosmetice – Top vizibilitate online in Romania

Saptamana trecuta a fost publicat Raportul Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010.

Pentru realizarea topurilor s-au luat in considerare principalele 25 de branduri de cosmetice pentru femei (branduri care sunt comercializate in prezent in Romania).

Dintre cele mai importante branduri de cosmetice, in perioada 28 iunie 2009 – 28 iunie 2010, cel mai vizibil brand a fost Avon cu peste 2.000 de mentionari in social-media romaneasca. Pe locul secund se situeaza bradul Dove, care in perioada studiata a fost mentionat de 1.365 de ori in social-media. Oriflame este cel de-al 3-lea brand in topul celor mai vizibile in social-media, fiind mentionat in perioada amintita de 642 de ori pe bloguri, pe Twitter si in presa online.

Cele mai multe din mentionarile brandului Avon s-au inregistrat in blogosfera (56%).

35% din mentionari s-au redactat pe Twitter si 9% in presa online.

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Work Only If It Brings You Joy

Check out this amazing 3D building projection for BMW in Singapore:

Then stop by their Facebook page where you can take the ultimate BMW quiz.

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Ad Age Insights: Shiny New Things for Digital Adopters

Check out this new whitepaper from Ad Age – Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention.

Key findings:

• Online voices of early adopters are not something you want to mess with
• Younger early adopters aren’t going to be dazzled by new technology just because it’s new: Products have to prove their usefulness to the group
• 53% of young women (Gen Y) identified themselves as early adopters. One researcher noted they are “the first to try new technologies, even before they become mainstream”
• Find those individuals who are going to be your advocates, and take the time to understand what makes them happy. Be upfront about missteps, and correct course quickly. There is nothing early adopters like more than to be heard by marketers.

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One Element. One love.

Make It Count: The Element Story | Official Trailer:

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