Dana Pascu

The brief in the post digital age

Posted: April 20th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: , , , | No Comments »

Gareth Kay has a very interesting presentation about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.

Great stuff, enjoy!

The brief in the post digital age

View more presentations from Gareth Kay.
Via

The NeverEnding Story of Advertising

Posted: February 13th, 2010 | Author: Dana Pascu | Filed under: Advertising | Tags: , , , | No Comments »

Because unfortunately that’s how we spend at least 50% of our time, this goes out to all the designers, art directors, copywriters, planners, account managers and fellow friends working in agencies:

Thanks for the link @mtranda