respond with a photo not in a specific application
..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.
However, has anyone heard of any Brand Pages being deleted for this type of activity?
Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.
This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.
78% of press release emails are received by Recipients to whom they are irrelevant
55% of Recipients have taken action to block a sender of news
Here’s an interesting campaign to reduce the billions of press release emails being sent each year by the PR Industry to journalists, bloggers and publishers for whom they are irrelevant. The following animation is about the damage being inflicted to the online environment by irrelevant press release emails and it is based on a very interesting report:
The following rights are for discussion as a practical contract between the PR community and journalists + bloggers.
Right 1 – Permission required
Press releases should only be sent to Recipients who have given express or implied permission. Implied permission meaning the recipient has stated publicly that they are happy to receive press releases.
Right 2 – Timely unsubscribe
Should a Recipient be added to a distribution list either voluntarily or involuntarily he or she has the right to be removed from that list in a timely manner if they request it.
Right 3 – Don’t rely on media lists exclusively
The PR person should not wholly rely on purchased media lists to ensure accurate targeting.
Right 4 – Read publication first
Before any correspondence is entered into, the PR person will have first researched the Recipient’s subject focus and read the publication or articles they write or publish to ensure that the content is relevant.
Right 5 – Categorise interests in detail
The Recipient has the right to expect that PR people will categorise their interests in detail and not label them under a vague description such as ‘technology’.
Right 6 – Types of release
A Recipient has the right to receive press releases about ‘types’ of stories that they are likely to be interested in and not announcements of any kind just because of an industry categorisation.
Right 7 – Telephone chasing
After receiving a press release the Recipient should not expect a follow up call from the sender. Acts of such kind only waste time and have no bearing on whether a press release is used for a news story.
Right 8 – Succinct headlines
A Recipient has the right to receive press releases with succinctly written headlines so a decision of interest can be made quickly.
Right 9 – Use clear format
A Recipient has the right to receive press release emails that have been formatted to highlight the key information quickly to the reader, such as a summary of the story, who it is about, contact details and links to supporting information.
Right 10 – No attachments
A Recipient has the right not to receive any press release or related content as an attachment to the corresponding email.
1. Heaviest banner ever in Romania served on .RO websites, from Eyeblaster. It is weighting a little over 26MB (compared to a standard banner in Romania which is 100Kb – or 200-300 Kb at most for video)
2. The first video interactive banner. By this interactivity it means that the user is questioned and he can answer directly in the banner. Depending on the answers, a different video will be shown.
3.Polling/ Voting- the banner has a polling function which allows the user to choose between different options.
4. Conversion-in-Banner; The first conversion in banner project, that can collect the users` data without taking them to the landing page/separate website. User are encouraged to type in their data directly into the banner, on any website. The data is then redircted to Client’s database.
5. Mouse Tracker; in order to the users` attention the banner has a mouse tracker features which enables the characters to move after the mouse; generally speaking, the content of the banner is changed depending on the mouse position on the screeen.
The campaign data is monitored & analyzed in real time due to the state-of-the-art ad-serving technology from Eyeblaster. A complete set of actionable analytics tools, including 17 standard reports plus 5 other custom reports, will help optimize the performance and efficiency of the budget spending of the online media campaign.
Orice declaratii sau opinii exprimate pe acest site apartin autorului si nu reflecta opiniile organizatiilor din care acesta face parte sau cu care lucreaza.
Click for execution
