Singing trio The Rockabellas are on call to respond to your tweets in this singing Tweetagram campaign for Orange out of Poke London.

From October 4-8, users are invited to tweet messages with the hashtag #singingtweetagrams and within a few hours, the gal singers will turn the best ones into a musical message that you can pass on to your friends.

Whoo hoop hoop hoooo!

Via

As emotional as I was at first glance (when I realized it’s not a simple question at all), as confident I am now that there really is a way.

So.. How would I change the world?

It’s true that the world isn’t in very good shape right now. The air is polluted, the ground has been emptied, the water is degrading and most people are far from a happy state of mind. Lately the “crisis” label has been used only on financial matters. Things don’t look good at all.

I know there are lots of us with lots of answers. And every single one thinks their answer is right. Or at least fair. Or decent. Or probable. Worthy to be shared. I’ll just join this club.

First thoughts: new sources of energy, biodegradable products, more regulation, more jobs, more fun.

The problem is, none of these solutions address the fundamental issue. And they involve inner change only as a side effect.

My answer: We don’t need to do anything about it.

Yes, that’s exactly what I suggest.

The answer isn’t in better solutions, fixes and surogates. The answer is… we need to do less.

It may seem like there’s so much we need to do, to make things right. And that’s the problem. We don’t need to do more. We don’t need to make more of an effort. We need to do less.

How?

• Driving less
• Wanting les
• Talking less
• Buying less
  
• Rushing less

Just “Smile, breathe and go slowly” for a change. (Zen monk, Thich Nhat Hanh)

I’m really expecting opinions on this matter from Traiu, Simina, Oitza, Transp and anyone else who’s wheels still turn in their head.

Campaign mechanism: Apparently if you tweet about any product shown on the page you lower it’s price. The products on show are only discounted by a few pennies so the more tweets it gets, the greater the discount would be (discount vouchers sent after the campaign). It’s something like opposite of an auction.

Uniqlo Lucky Counter

Via

If a promotion requires users to:

• tag themselves in a photo

• change their status in any way

• change their profile picture

• answer a question in a status update

• give any kind of response in the status

• like a photo or an update

• add friends

• respond with a photo not in a specific application

..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.

All promotions need to run through an application that does not use any of the basic functionality of Facebook.

More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.

However, has anyone heard of any Brand Pages being deleted for this type of activity?

Sources:

Facebook’s promotions guidelines

WebproNews.com

AdSpace Pioneers

Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.

This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.

Find out more about it on the French Connection Blog

Via BrandDNA

• 78% of press release emails are received by Recipients to whom they are irrelevant

• 55% of Recipients have taken action to block a sender of news

Here’s an interesting campaign to reduce the billions of press release emails being sent each year by the PR Industry to journalists, bloggers and publishers for whom they are irrelevant. The following animation is about the damage being inflicted to the online environment by irrelevant press release emails and it is based on a very interesting report:

An Inconvenient PR Truth from RealWire on Vimeo.

Bill of rights

The following rights are for discussion as  a practical contract between the PR community and journalists + bloggers.

Right 1 – Permission required

Press releases should only be sent to Recipients who have given express or implied permission. Implied permission meaning the recipient has stated publicly that they are happy to receive press releases.

Right 2 – Timely unsubscribe

Should a Recipient be added to a distribution list either voluntarily or involuntarily he or she has the right to be removed from that list in a timely manner if they request it.

Right 3 – Don’t rely on media lists exclusively

The PR person should not wholly rely on purchased media lists to ensure accurate targeting.

Right 4 – Read publication first

Before any correspondence is entered into, the PR person will have first researched the Recipient’s subject focus and read the publication or articles they write or publish to ensure that the content is relevant.

Right 5 – Categorise interests in detail

The Recipient has the right to expect that PR people will categorise their interests in detail and not label them under a vague description such as ‘technology’.

Right 6 – Types of release

A Recipient has the right to receive press releases about ‘types’ of stories that they are likely to be interested in and not announcements of any kind just because of an industry categorisation.

Right 7 – Telephone chasing

After receiving a press release the Recipient should not expect a follow up call from the sender. Acts of such kind only waste time and have no bearing on whether a press release is used for a news story.

Right 8 – Succinct headlines

A Recipient has the right to receive press releases with succinctly written headlines so a decision of interest can be made quickly.

Right 9 – Use clear format

A Recipient has the right to receive press release emails that have been formatted to highlight the key information quickly to the reader, such as a summary of the story, who it is about, contact details and links to supporting information.

Right 10 – No attachments

A Recipient has the right not to receive any press release or related content as an attachment to the corresponding email.

Visit inconvenientprtruth.com to learn more.

Via

Click for execution

Features:

1. Heaviest banner ever in Romania served on .RO websites, from Eyeblaster. It is weighting a little over 26MB (compared to a standard banner in Romania which is 100Kb – or 200-300 Kb at most for video)

2. The first video interactive banner. By this interactivity it means that the user is questioned and he can answer directly in the banner. Depending on the answers, a different video will be shown.

3.Polling/ Voting- the banner has a polling function which allows the user to choose between different options.

4. Conversion-in-Banner; The first conversion in banner project, that can collect the users` data without taking them to the landing page/separate website. User are encouraged to type in their data directly into the banner, on any website. The data is then redircted to Client’s database.

5. Mouse Tracker;  in order to the users` attention the banner has a mouse tracker features which enables the characters to move after the mouse; generally speaking, the content of the banner is changed depending on the mouse position on the screeen.
The campaign data is monitored & analyzed in real time due to the state-of-the-art ad-serving technology from Eyeblaster. A complete set of actionable analytics tools, including 17 standard reports plus 5 other custom reports, will help optimize the performance and efficiency of the budget spending of the online media campaign.

Brand: Doamna Ghica Plaza

Client: Romfelt Real Estate

Online Creative Agency: Friends Advertising

Online Media Partner: thinkdigital

Ad Serving/ Campaign Monitoring:  eyeblaster

Via ThinkDigital