Planning, W+K, Nike..
Posted: November 1st, 2010 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: cariera advertising, interview, nike, planning, w+k | No Comments »Finding out that W+K London is hiring a planner for Nike, Bogdana Butnar (Director of New Stuff at romanian agency Headvertising) launched a challenge for her readers to play along and make public their answers to the questions below. Keep reading if you are curious about my answers or just to catch a glimpse of what common sense advertising pre-interview tests should sound like:
- What’s the biggest myth in our industry?
That there are some things that advertising, by itself, can’t do.
- Define an insight.
A feeling when you feel you are going to feel a feeling you have never felt before.
- Define an idea.
Something that alcoholics refer to as a moment of clarity.
- What is Planning?
Something invisible if done right and something really obvious if done wrong.
- How will W+K be making money in ten years?
By sharing their mind-reading skills
- Tell us something interesting.
One in 10 Europeans is allegedly conceived in an Ikea bed.
- Which piece of work do you wish you’d made, and why?
“The best job in the world” – 1. Earned media coverage valued at over AUD$400 million; 2. First ever campaign to win 3 Grand Prixs (Cyber, PR and Direct); 3. Love at first sight.
- What’s your favourite piece of Nike work from anywhere in the world, and why?
Nike Basketball – made me think I could fly.
- What’s the biggest issue facing football?
The game and the passion are about to become extinct because of ignorant investors.
- What does Just Do It mean to a kid today?
“You’re way smarter than your mom & dad”.
Who else wants to play along?
