A New World Order of Consumption
Posted: August 30th, 2010 | Author: Dana Pascu | Filed under: Advertising, Life, [EN] | Tags: consumer, crisis, future, reports | 1 Comment »
“2010 BCG Global Report on Consumer Sentiment”
The Royal Society of Account Planning’s Visual Study Guide Of Cognitive Biases
Posted: May 18th, 2010 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: Advertising, consumer, planning, presentations, research, strategy | No Comments »What is a cognitive bias?
Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
Example: Post-purchase rationalization = the tendency to persuade oneself through rational argument that a purchase was a good value.
This is a great resource, just check it out!
Cognitive Biases – A Visual Study Guide by the Royal Society of Account Planning
Via Living Brands
