Avoiding choice paralysis as a planner
Indian Online Women and Moms: Research Review by TrendsSpotting
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Uniqlo’s Six-Phrase In-Store Strategy
100 Beautiful Slides from Cannes Lions 2010
DDB Stockholm’s “Fun Theory” effort for Volkswagen and Wieden & Kennedy’s “Chalkbot” for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year’s awards circuit for both agencies and campaigns. Check them out below:
Total number of Cyber Lions awarded: Two Grand Prix, 15 Gold Lions, 30 Silver Lions and 52 Bronze Lions.
Why they won: Both campaigns were prime examples of two themes that emerged from the best work seen during the judging process: invisible technology and “real-time” interaction. The greatest innovations supported “this notion that technology will reach its peak when you don’t even realize it’s there,” said Mr. Benjamin, quoting one of the jury members. “The stuff that was so innovative was the stuff that seemed magical. It had technology, but that’s not what was showing.”
What’s next: The award-wining work, said Mr. Benjamin, “points to the future of how we’ll work together in our industry — this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, the interaction designer, all these people coming together. It’s probably been happening for a while, but that’s now entering larger agencies.”
Added juror Robert Rasmussen of Tribal DDB: “When you look through the work that won, you can feel the technology present in the creative process. If you go through all these winners, you’d be hard pressed to find one that didn’t have technology woven into the creative solution.”
Povestea plecarii mele de la Kinecto si despre cum e la Grey, intr-un interviu pe Digital IQads by Ana Militaru.
If a promotion requires users to:
..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.
However, has anyone heard of any Brand Pages being deleted for this type of activity?
Sources:
Facebook’s promotions guidelines
Gareth Kay has a very interesting presentation about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.
Great stuff, enjoy!
Internal stuff stolen from this presentation:
Structure for social:
Have a look at these Digital Trends for 2010 based around 4 themes including: Real-time, Won’t believe the hype, Good cause/Cause Good and Developing a Playful Side.
by David J Carr, Digital Strategy Director, Chemistry Communications
TalkTalk’s Digital Anthropology Report studied how British people use the internet and found that there are six distinct ‘tribes’ of internet user in the UK. This video introduces you to the tribes from the report, the Digital Extroverts, Social Secretaries, Web Boomers. The full report can be found here
Me = Digital Extrovert, taking the internet for granted and revel in what it enables me to do.
