The New Planner

Here’s a very interesting presentation found at Sean Howard:

Although I don’t necessarily agree with everything stated above, I am looking forward to see The New Creative in this landscape too..

RazorFish for Levi’s: Digital as a Brand Transformation Enabler

100 words about digital branding

• People’s lives don’t revolve around your brand, they revolve around life.
• Your competition on the internet is everything else on the internet.
• Design your brand to be taken apart and put back together in unimagined ways by your consumers.
• Pass-along is made of people.
• Exponential pass-along is a social phenomenon, not a magic trick.
• Invest in relationships.
• Being measurable isn’t the same as being worthwile.
• If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are.
• If your brand is acceptable to everyone, then it won’t be exciting to anyone.
• Care about something more important thank your product.

By Mike Aruz, wich I stongly recommend.

Bonus: If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.