Word of Mouth Marketing Ethics Guidelines
Posted: March 11th, 2009 | Author: Dana Pascu | Filed under: Advertising, Online, Trend | Tags: digital marketing, eficienta, social media, word of mouth | No Comments »Orice brand sau marketer caruia ii pasa de eficienta si etica in folosirea social media & word of mouth marketing ar trebui sa citeasca acest cod.
Un mic preview si ceva mai mult de gandit despre ce ar trebui sa se schimbe:
Fundamental Principles
1. Happy, interested people will say good things about you.
It’s doesn’t take much more than that. Understand this concept, devote yourself to it, and you will be a successful word of mouth marketer.
2. Honest, genuine opinion is our medium.
We don’t tell people what to say or how to say it. We fundamentally believe that people should be free to form their own opinions and share them in their own words. While supporting the natural conversation, we take great care to ensure that we do not distort it.
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