Danadol - Dana Pascu » digital http://www.danadol.ro/blog Think whatever!™ Fri, 23 Dec 2011 01:06:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Best Digital Campaigns 2011 http://www.danadol.ro/blog/best-digital-campaigns-2011_1546 http://www.danadol.ro/blog/best-digital-campaigns-2011_1546#comments Tue, 29 Nov 2011 11:19:09 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1546 Share it, save it, make it happen ;)

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy
View more presentations from Gregory Pouy

]]> http://www.danadol.ro/blog/best-digital-campaigns-2011_1546/feed 0 What I Would’ve Blogged About if I Hadn’t Been on Holiday http://www.danadol.ro/blog/what-i-wouldve-blogged-about-if-i-hadnt-been-on-holiday_1212 http://www.danadol.ro/blog/what-i-wouldve-blogged-about-if-i-hadnt-been-on-holiday_1212#comments Sat, 24 Jul 2010 19:58:33 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1212 Avoiding choice paralysis as a planner

Mad Men Job Interview

Indian Online Women and Moms: Research Review by TrendsSpotting

5 Types Of Consumer Generated Marketing (CGM) Campaigns

Uniqlo’s Six-Phrase In-Store Strategy

100 Beautiful Slides from Cannes Lions 2010

Indian Online Women and Moms: Research Review by TrendsSpotting

]]> http://www.danadol.ro/blog/what-i-wouldve-blogged-about-if-i-hadnt-been-on-holiday_1212/feed 0 Cannes Cyber Lions Winners http://www.danadol.ro/blog/cannes-cyber-design-winners_1191 http://www.danadol.ro/blog/cannes-cyber-design-winners_1191#comments Fri, 25 Jun 2010 10:09:44 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1191 DDB Stockholm’s “Fun Theory” effort for Volkswagen and Wieden & Kennedy’s “Chalkbot” for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year’s awards circuit for both agencies and campaigns. Check them out below:

Total number of Cyber Lions awarded: Two Grand Prix, 15 Gold Lions, 30 Silver Lions and 52 Bronze Lions.

Why they won: Both campaigns were prime examples of two themes that emerged from the best work seen during the judging process: invisible technology and “real-time” interaction. The greatest innovations supported “this notion that technology will reach its peak when you don’t even realize it’s there,” said Mr. Benjamin, quoting one of the jury members. “The stuff that was so innovative was the stuff that seemed magical. It had technology, but that’s not what was showing.”

What’s next: The award-wining work, said Mr. Benjamin, “points to the future of how we’ll work together in our industry — this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, the interaction designer, all these people coming together. It’s probably been happening for a while, but that’s now entering larger agencies.”

Added juror Robert Rasmussen of Tribal DDB: “When you look through the work that won, you can feel the technology present in the creative process. If you go through all these winners, you’d be hard pressed to find one that didn’t have technology woven into the creative solution.”

Source

]]> http://www.danadol.ro/blog/cannes-cyber-design-winners_1191/feed 0 Despre mine, Digital Buzz pe Digital IQads http://www.danadol.ro/blog/despre-mine-digital-buzz-pe-digital-iqads_1135 http://www.danadol.ro/blog/despre-mine-digital-buzz-pe-digital-iqads_1135#comments Fri, 21 May 2010 16:48:02 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1135 Povestea plecarii mele de la Kinecto si despre cum e la Grey, intr-un interviu pe Digital IQads by Ana Militaru.

]]> http://www.danadol.ro/blog/despre-mine-digital-buzz-pe-digital-iqads_1135/feed 0 Illegal Facebook Promotions http://www.danadol.ro/blog/illegal-facebook-promotions_1090 http://www.danadol.ro/blog/illegal-facebook-promotions_1090#comments Tue, 20 Apr 2010 09:27:03 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1090

If a promotion requires users to:

  • tag themselves in a photo
  • change their status in any way
  • change their profile picture
  • answer a question in a status update
  • give any kind of response in the status
  • like a photo or an update
  • add friends
  • respond with a photo not in a specific application

..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.

All promotions need to run through an application that does not use any of the basic functionality of Facebook.

More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.

However, has anyone heard of any Brand Pages being deleted for this type of activity?

Sources:

Facebook’s promotions guidelines

WebproNews.com

AdSpace Pioneers

]]> http://www.danadol.ro/blog/illegal-facebook-promotions_1090/feed 6 The brief in the post digital age http://www.danadol.ro/blog/the-brief-in-the-post-digital-age_1087 http://www.danadol.ro/blog/the-brief-in-the-post-digital-age_1087#comments Tue, 20 Apr 2010 08:50:09 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1087 Gareth Kay has a very interesting presentation about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.

Great stuff, enjoy!

The brief in the post digital age

View more presentations from Gareth Kay.
]]> http://www.danadol.ro/blog/the-brief-in-the-post-digital-age_1087/feed 0 RazorFish for Levi’s: Digital as a Brand Transformation Enabler http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996 http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996#comments Mon, 22 Feb 2010 13:18:30 +0000 Dana Pascu http://www.danadol.ro/blog/?p=996 RazorFish Client Summit – Levi\’s presentation

View more presentations from vstuhlen.
]]> http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996/feed 0 Ogilvy’s Approach to Digital http://www.danadol.ro/blog/ogilvys-approach-to-digital_906 http://www.danadol.ro/blog/ogilvys-approach-to-digital_906#comments Mon, 18 Jan 2010 14:54:43 +0000 Dana Pascu http://www.danadol.ro/blog/?p=906 Internal stuff stolen from this presentation:

Structure for social:

Via

]]> http://www.danadol.ro/blog/ogilvys-approach-to-digital_906/feed 0 2010 Digital Trends by David Carr http://www.danadol.ro/blog/2010-digital-trends-by-david-carr_876 http://www.danadol.ro/blog/2010-digital-trends-by-david-carr_876#comments Sat, 09 Jan 2010 13:08:27 +0000 Dana Pascu http://www.danadol.ro/blog/?p=876 Have a look at these Digital Trends for 2010 based around 4 themes including: Real-time, Won’t believe the hype, Good cause/Cause Good and Developing a Playful Side.

by David J Carr, Digital Strategy Director, Chemistry Communications

2010 Digital Trends, Ideas and Technologies (Part 1)

]]> http://www.danadol.ro/blog/2010-digital-trends-by-david-carr_876/feed 0 The Razorfish Digital Brand Experience Report 2009 http://www.danadol.ro/blog/the-razorfish-digital-brand-experience-report-2009_844 http://www.danadol.ro/blog/the-razorfish-digital-brand-experience-report-2009_844#comments Fri, 11 Dec 2009 16:09:26 +0000 Dana Pascu http://www.danadol.ro/blog/?p=844 FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

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