Eyeblaster Research About Search & Display: Reach Beyond the Keyword

72% of the conversions of cross channel search and display campaigns are a direct result of the display channel.

Only 28% are the result of the search channel.

Cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase.

This Eyeblaster Research Note analyzes how advertisers can maximize their search and display campaigns. Download the full story here