Eyeblaster to Rebrand Officially as MediaMind

Eyeblaster, the leading independent provider of digital advertising solutions is announcing the rebranding of its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide.

The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.

“Rebranding our company as MediaMind reflects the growing success of our MediaMind platform.” said Gal Trifon, CEO and co-founder at Eyeblaster. “The new name reinforces the innovative vision we are known for and establishes a global foundation for maximizing advertiser opportunities.”

The company will retain the Eyeblaster trademark for enhanced rich media and video services. The MediaMind platform will expand Rich Media campaigns with cross channel scope, message optimization, and powerful data insights to establish cutting edge consumer experiences.

For more information on MediaMind, visit http://www.MediaMind.com

Eyeblaster Research About Search & Display: Reach Beyond the Keyword

72% of the conversions of cross channel search and display campaigns are a direct result of the display channel.

Only 28% are the result of the search channel.

Cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase.

This Eyeblaster Research Note analyzes how advertisers can maximize their search and display campaigns. Download the full story here

Eyeblaster Magic

Click for execution

Features:

1. Heaviest banner ever in Romania served on .RO websites, from Eyeblaster. It is weighting a little over 26MB (compared to a standard banner in Romania which is 100Kb – or 200-300 Kb at most for video)

2. The first video interactive banner. By this interactivity it means that the user is questioned and he can answer directly in the banner. Depending on the answers, a different video will be shown.

3.Polling/ Voting- the banner has a polling function which allows the user to choose between different options.

4. Conversion-in-Banner; The first conversion in banner project, that can collect the users` data without taking them to the landing page/separate website. User are encouraged to type in their data directly into the banner, on any website. The data is then redircted to Client’s database.

5. Mouse Tracker;  in order to the users` attention the banner has a mouse tracker features which enables the characters to move after the mouse; generally speaking, the content of the banner is changed depending on the mouse position on the screeen.
The campaign data is monitored & analyzed in real time due to the state-of-the-art ad-serving technology from Eyeblaster. A complete set of actionable analytics tools, including 17 standard reports plus 5 other custom reports, will help optimize the performance and efficiency of the budget spending of the online media campaign.

Brand: Doamna Ghica Plaza

Client: Romfelt Real Estate

Online Creative Agency: Friends Advertising

Online Media Partner: thinkdigital

Ad Serving/ Campaign Monitoring:  eyeblaster

Via ThinkDigital