Dana Pascu

2 Million Facebook Romanian Users?

Posted: November 25th, 2010 | Author: Dana Pascu | Filed under: Online, Trend, [EN], [RO] | Tags: , , | 1 Comment »

At least that’s what I see in my Admin..

The numbers are also confirmed by Facebakers.com as you can see below:

  • Total Facebook Users:     2 045 700
  • Penetration of population:     9.32%
  • Penetration of online pop.:     26.27%

Total Facebook Users: 2 045 700 Penetration of population: 9.32%
Position in the list: 48. Penetration of online pop.: 26.27%

Facebook Preparing to Launch a Brand New Product to the World

Posted: June 22nd, 2010 | Author: Dana Pascu | Filed under: Online, Trend, [EN] | Tags: , , | No Comments »

Is Facebook upgrading to “valuable user generated content“?

It seems that the first step to tapping the knowledge of its users is already made.

Click to see full size:


Illegal Facebook Promotions

Posted: April 20th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: , , , , | 6 Comments »

If a promotion requires users to:

  • tag themselves in a photo
  • change their status in any way
  • change their profile picture
  • answer a question in a status update
  • give any kind of response in the status
  • like a photo or an update
  • add friends
  • respond with a photo not in a specific application

..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.

All promotions need to run through an application that does not use any of the basic functionality of Facebook.

More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.

However, has anyone heard of any Brand Pages being deleted for this type of activity?

Sources:

Facebook’s promotions guidelines

WebproNews.com

AdSpace Pioneers


DreamWorks How To Train Your Dragon: Flame It

Posted: March 31st, 2010 | Author: Dana Pascu | Filed under: Online | Tags: , , | No Comments »

Awesome!

DreamWorks How To Train Your Dragon : Flame It from StruckAxiom on Vimeo.

Now flame your friend or website of choice here: http://flameit.howtotrainyourdragon.com/


Ad Age Insights: Shiny New Things for Digital Adopters

Posted: March 31st, 2010 | Author: Dana Pascu | Filed under: Advertising, Trend | Tags: , , , , , , , , , , | No Comments »

Check out this new whitepaper from Ad Age – Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention.

Key findings:

  • Online voices of early adopters are not something you want to mess with
  • Younger early adopters aren’t going to be dazzled by new technology just because it’s new: Products have to prove their usefulness to the group
  • 53% of young women (Gen Y) identified themselves as early adopters. One researcher noted they are “the first to try new technologies, even before they become mainstream”
  • Find those individuals who are going to be your advocates, and take the time to understand what makes them happy. Be upfront about missteps, and correct course quickly. There is nothing early adopters like more than to be heard by marketers.

Via


100 words about digital branding

Posted: March 24th, 2009 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: , , | 2 Comments »

  • People’s lives don’t revolve around your brand, they revolve around life.
  • Your competition on the internet is everything else on the internet.
  • Design your brand to be taken apart and put back together in unimagined ways by your consumers.
  • Pass-along is made of people.
  • Exponential pass-along is a social phenomenon, not a magic trick.
  • Invest in relationships.
  • Being measurable isn’t the same as being worthwile.
  • If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are.
  • If your brand is acceptable to everyone, then it won’t be exciting to anyone.
  • Care about something more important thank your product.

By Mike Aruz, wich I stongly recommend.

Bonus: If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.


Dentyne Ads

Posted: February 23rd, 2009 | Author: Dana Pascu | Filed under: Advertising, Online, [EN], [RO] | Tags: , , , | No Comments »

“Friend request accepted. Close browser, open arms. Make face time.”


More

Via