French Connection Challenge: Smart use of Chatroulette
Posted: March 8th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: campaigns, campanii, chatroulette, ideas, interactive | No Comments »
Everyone from the mainstream media to celebrities is obsessing over Chatroulette, the website that randomly connects users through one-on-one videochat with strangers around the world.
This new “internet sensation”, is definitely an opportunity for advertising and the people at Poke London managed to do something really smart with it. They developed a promotion for French Connection. In essense you had to seduce a woman via Chatroulette then send evidence to French Connection for your chance to win $250.
Find out more about it on the French Connection Blog
Via BrandDNA
