9 motive pentru care japonezii dau rock-ul pe interactive
Posted: March 18th, 2009 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: crackunit, digital, intel, interactive, japan, japonia | No Comments »Iain Tate atrage atentia asupra contributiei japonezilor in comunicarea online si pune in cuvinte acel je-ne-sais-quoi al proiectelor realizate de niponi.
Japanese agencies are doing some outstanding work right now. And here’s why I think that is:
1. The work is polite
2. The work isn’t driven by TV advertising
3. The work draws from a culture of games, comics and technology
4. Advanced mobile and blogging cultures
5. Distribution
6. Craft
7. Some of it is a bit strange
8. Japaneseness
9. They’re having fun with it
Explicatiile pentru fiecare punct le gasiti in postul original alaturi de cateva exemple geniale de proiecte realizate in Japonia. Unul dintre preferatele mele este Gassaku for Intel, al carui case study il puteti citi integral aici.
