Posted: September 16th, 2011 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: 2011, planner, planning, results, strategic planning, survey | No Comments »
Hurray, it seems Heather just published the Planner Survey 2011 Results on her blog so we can all download them as usual.
Enjoy the reading and please don’t hesitate to comment ;)
PS: What a coincidence that they’re out just while I’m packing for Amsterdam, huh?
Posted: May 5th, 2011 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: planner, planning, strategy, survey | No Comments »
Heather LeFevre is the head of planning for StrawberryFrog Amsterdam and also the one and only initiator of a global research about planners and planning. Please contribute if you find yourself in the recommendations below:
Who should take the survey this year?
- Anyone working as an account/brand/strategic planner in any company or role
- Freelancers
- Unemployed
- Planning interns (New!)
- Students studying to become planners (New!)
New this year:
- There’s a progress bar.
- Students and Interns are welcome to take part in the survey.
- There are four open-ended questions (for most of you) all on one page. This part will take the longest, but your thoughtful answers are appreciated.
As always, the survey is anonymous. Please encourage your friends and colleagues to participate. Heather gets emails all year long from all over the world asking for more details on countries with low participation. She can only share when enough people take the survey to be able to protect your secrets with the power of averaging.
Here’s the link to the survey: http://sgiz.mobi/s3/The-Planner-Survey-2011
Thank you!
Posted: August 18th, 2010 | Author: Dana Pascu | Filed under: Advertising, [EN] | Tags: 2010, planner, planning, strategy, survey | No Comments »
Please find below the Planner Survey 2010 Presentation by Heather & Co. or click here to view and download the results.
Posted: March 20th, 2009 | Author: Dana Pascu | Filed under: Advertising | Tags: cariera advertising, planner, salarii publicitate, strategie | No Comments »
Am gasit un raport referitor la salariile plannerilor din agentiile din UK, clasificate in functie de experienta si domeniul de care se ocupa (ATL, digital sau integrat). Iata mai jos cifrele pentru Digital Planning and Strategy:
Trageti cu ochiul si la raportul echivalent pentru salariile plannerilor de ATL, respectiv integrated planning & strategy.
Sursa: The Talent Business via Amelia Torode
Si daca acestea ar fi sumele pentru UK, intrebarea fireasca este: oare ce salarii se ofera (in medie) plannerilor in Romania?
Singura statistica pe care am gasit-o este data de Bestjobs. Datele se bazeaza pe declaratia anonima a userilor inregistrati si din pacate nu au raspuns prea multi apelului de a face un top al salariilor in Romania, cel putin nu pentru acest domeniu.
Au mai scris pe aceasta tema: BizCity.ro (2004), Cariere Online (2007).
