The Planner Survey 2010 – Results

Please find below the Planner Survey 2010 Presentation by Heather & Co. or click here to view and download the results.

Planners and Strategists – What is it they do anyway?

Wondering what MY mum would say about me :)

The APG Awards – Call For Entries from APG Australia on Vimeo.

The New Planner

Here’s a very interesting presentation found at Sean Howard:

Although I don’t necessarily agree with everything stated above, I am looking forward to see The New Creative in this landscape too..

What is Strategy?

Over at his blog, Bud Caddell is crowdsourcing a definition of strategy. There are 114 definitions so far and some are quite interesting.

My favourites:

Via MisEntropy

The Royal Society of Account Planning’s Visual Study Guide Of Cognitive Biases

What is a cognitive bias?

Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.

Example: Post-purchase rationalization = the tendency to persuade oneself through rational argument that a purchase was a good value.

This is a great resource, just check it out!

Cognitive Biases – A Visual Study Guide by the Royal Society of Account Planning

Via Living Brands

Ding – dong! It’s Planner Survey Time Again

Have a bite of the last year’s results and then enjoy the new survey here.

Don’t forget to subscribe for the results also.

Account Planning School of the Web is Back

This time, Rob Campbell developed an interesting assignment to test 3 things vital in the modern world of communication:

• Thinking

• Creating

• Presenting

It’s basically a pitch presentation, except your job is not just to develop a strategy and idea to solve a specified problem, but to pitch it to the judges as if you were in the room and doing it in the flesh.

The brief

“How can ‘Head & Shoulders’ shampoo be seen as the brand men [18-35] should use every day, rather than just on the occasions they think they have a dandruff issue”.

Participate here

Good assignment, great response idea. I just can’t wait to see the results.

The brief in the post digital age

Gareth Kay has a very interesting presentation about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.

Great stuff, enjoy!

Best Online Planning Tools

Best Resources for Desk Research using online sites, tools and applications:

• Professional Insight - the big “traditional” resources that cost a *lot* of money

Mintel – Big, hefty market intelligence reports

TGI – Market Research surveys and analysis

Forrester – More editorial reports on specific pertinent topics

WARC – the bible of marketing and advertising specific insight

Datamonitor - business specific insight and intelligence

LexisNexis – news aggregation service

Nielsen – the mecca of insight. Tools, papers, resources, everything

eConsultancy – digital marketing specific insight

• If your agency does not have access to these expensive resources, you can access them via:

RoyalMail Infobank – A great resource in Holborn where you can use these resources for FREE

IPA Information Centre – the lovely people here can do searches for you if you are an IPA affiliated agency

• Industry Information - the “obvious” trade rags and blogs and their wealth of news, articles and commentary

BrandRepublic – Central news resource for advertising and media

AdAge – Global news resource

Creativity – creative led news and opinion

Adverblog – great aggregator of great ads

Adrants – more advertising stuff from around the World

This is an ad – blatant plug for mine and Toby’s “alternative” advertising aggregator

Planners Blogs – the Plannersphere wiki of all the planner’s blogs (not all are active anymore)

• Ideas Conferences - source of inspirational presentations

TED – the ultimate video resource of truly inspirational speakers

GEL Conference – more brilliant presentations from the Good Experience Live Conferences

Interesting – Tons of stuff from Russell’s Interesting conferences from around the world is online

• Business Insight - the kind of planning resource that makes you credible to the big cheeses

Economist – don’t underestimate the amount of cleverness hidden here. CEO’s and Marketing Directors adore it when planners quote economist articles.

• Digital Marketing Insight - for when you have to justify that increasing digital spend

IAB – Brilliant resource for internet stats and case studies

User Experience Insight - understanding the experience of your brand as well as the message

Boxes and Arrows – great Information Architecture insight

Good Experience – Mark Hurst’s brilliant user experience resources

• Marketing Trends - seeing where the market, consumer and brands are heading

Springwise – new business ideas from around the world

Trendwatching – consumer trends, with brilliant monthly trend briefings

PSFK – daily news, ideas and trends aggregator from the lovely Piers Fawkes

Contagious – Quarterly intelligence briefing

• Advertising resources - when you need to look at what the competitors are up to

Visit4info – quite cheap and thorough resource for ATL ads

Lurzer’s Archive – global ad resource

Nielsen AdRelevance – advertising aggregator and analyser

Xtreme Information - competitor media monitoring

• Web trends - getting a wider view of activity on the web

Google Trends – track any online trends you fancy and plot them on pretty graphs

Google Alerts – push delivery via email of every new piece of content around a specified keyword

Alexa – slightly flaky competitor website traffic monitoring

• Professional Buzz tracking - the essential paid-for tools for any social activity

Buzzmetrics – The daddy of buzz metrics tools from Neilsen

Onalytica – a tasty alternative

Integrasco – more “grown up” tracker

• Free Buzz tracking – the free but slightly dodgy suite of buzz trackers. Good for indicative measures.

Trendrr – comprehensive real-time buzz tracking tools

Serph – realtime buzz tracking

Omgili - Find out what people are saying

Trendpedia – buzz tracking powered by Attentio

How Sociable? – understanding how well a brand fares in social media

Addict-o-matic – brilliant visual social buzz aggregator, using an automated NetVibes-type interface

• Search Insight - researching keywords to see what people are searching for

Google AdWords – understand search terms around your product and brand

• Social Bookmarks research - see what people think is important content around a brand or product as opposed to an “engine”

Del.icio.us – The daddy of social bookmarks

StumbleUpon – recommendation driven bookmarking

Digg – news and content with a tech leaning

• Facebook analysis - Seeing how people act on Facebook

Adonomics – bespoke Facebook application tracking (see how crap most of them are)

• Blog research - for understanding what real people are saying specifically on their blogs

Technorati – the Google of Blogs

• Board Trackers - see what the topics for discussion on forums is around key words

BoardReader – Message Board and Forum reader

Board Tracker – and another one

Google Groups – searching groups with Google

• Twitter Research - getting under the skin of what’s happening on Twitter

Twitter Analyzer – A bunch of insightful ways to look at a Twitter account

Tweitgeist – Twitter Zeitgeist

#hashtags – real time monitoring and analysis of topics on Twitter

Twitt(url)y – tracking URLs inserted into Tweets

Twitrratr – automated Twitter analysis tool that sorts Tweets around a term into positive, negative and neutral

Twilert – Like Google Alerts, but for Twitter…

Tweetbeep – …as is this

Xefer – Pretty way to represent Twitter account usage stats

• Researching Video content - understanding what people are watching online

Truveo – online video content aggregator (with great top 10’s)

Viral Video Chart – keeping track of what’s hot, with great trend graphs and tools

Many thanks an please add this great (re)source to the list above!

Ogilvy’s Approach to Digital

Internal stuff stolen from this presentation:

Structure for social:

Via