Danadol - Dana Pascu » prezentari http://www.danadol.ro/blog Think whatever!™ Fri, 23 Dec 2011 01:06:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Prezentarea de la AdRev5 http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024 http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024#comments Wed, 03 Mar 2010 17:58:11 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1024 Asa cum am promis, gasiti mai jos prezentarea pe care o pregatisem pentru AdRev5. Probabil n-o sa intelegeti prea multe fara comentariile pe care voiam sa le fac live dar nu e nicio problema, ne vedem data viitoare ;)

“De la idee la fapte” – Dana Pascu pentru Adrev5

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]]> http://www.danadol.ro/blog/prezentarea-de-la-adrev5_1024/feed 2 AdRev 5: Pentru studentii pasionati de publicitate http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020 http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020#comments Tue, 02 Mar 2010 14:53:48 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1020 ADVICE Students organizeaza si in acest an conferintele pe teme publicitare, destinate studentilor interesati de domeniul comunicarii. In 2010 ele poarta un nou nume: „AdRev”.

Noul format de conferinte este mult mai concentrat si mai interesant iar daca vreti sa ma prindeti si pe mine vorbind, va astept la ziua DIGITAL & VIRAL ADVERTISING, Miercuri 3 martie.

Evenimentul se desfasoara pe parcursul a cinci zile, de pe 1 pana pe 5 martie, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo.

]]> http://www.danadol.ro/blog/adrev-5-pentru-studentii-pasionati-de-publicitate_1020/feed 0 Best of Communication 2.0 in 2009 http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017 http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017#comments Mon, 01 Mar 2010 10:47:55 +0000 Dana Pascu http://www.danadol.ro/blog/?p=1017

Best Of Communication 2.0 2010

]]> http://www.danadol.ro/blog/best-of-communication-2-0-in-2009_1017/feed 0 RazorFish for Levi’s: Digital as a Brand Transformation Enabler http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996 http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996#comments Mon, 22 Feb 2010 13:18:30 +0000 Dana Pascu http://www.danadol.ro/blog/?p=996 RazorFish Client Summit – Levi\’s presentation

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]]> http://www.danadol.ro/blog/razorfish-for-levis-digital-as-a-brand-transformation-enabler_996/feed 0 MTV Europe “Youthtopia” – Youth Culture, Trends and Insights http://www.danadol.ro/blog/mtv-europe-youthtopia-youth-culture-trends-and-insights_982 http://www.danadol.ro/blog/mtv-europe-youthtopia-youth-culture-trends-and-insights_982#comments Thu, 11 Feb 2010 12:16:06 +0000 Dana Pascu http://www.danadol.ro/blog/?p=982 MTV Europe asked over 7,000 youths to imagine their ideal world and to consider brands as people and whether those “people” would be welcome in their world –”Youthtopia“.

The Study in Numbers:

  • 7 European countries
  • 5 months
  • 3 study phases
  • 11 academic expert interviews
  • 1,000 hours of qualitative research
  • 2,500 blog entries
  • 200 webcam responses
  • 7,000 survey respondents
  • 180 brands rated by youth
  • 1 Youthtopian Brand Equity Model

Check-out these key findings:

The 10 Commandments of Youth

MTV Youthtopia: The Ten Commandments of Youth

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The Modern Day 7 Sins

The 7 Contemporary Sins of Youth

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Perceptions of Youth by Youth

MTV Youthtopia: Perceptions of Youth

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Read more on MTVSticky.com and PSFK.com

]]> http://www.danadol.ro/blog/mtv-europe-youthtopia-youth-culture-trends-and-insights_982/feed 0 The Razorfish Digital Brand Experience Report 2009 http://www.danadol.ro/blog/the-razorfish-digital-brand-experience-report-2009_844 http://www.danadol.ro/blog/the-razorfish-digital-brand-experience-report-2009_844#comments Fri, 11 Dec 2009 16:09:26 +0000 Dana Pascu http://www.danadol.ro/blog/?p=844 FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

]]> http://www.danadol.ro/blog/the-razorfish-digital-brand-experience-report-2009_844/feed 0 Cand cad caii, se duce si caruta http://www.danadol.ro/blog/cand-cad-caii-se-duce-si-caruta_835 http://www.danadol.ro/blog/cand-cad-caii-se-duce-si-caruta_835#comments Fri, 27 Nov 2009 22:55:16 +0000 Dana Pascu http://www.danadol.ro/blog/?p=835 Orice asemanare cu fapte sau persoane reale nu este intamplatoare:

Prezentarea lui Serban de la Marketing 360
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Via

]]> http://www.danadol.ro/blog/cand-cad-caii-se-duce-si-caruta_835/feed 2 Planning is like rolling a joint.. http://www.danadol.ro/blog/planning-is-like-rolling-a-joint_702 http://www.danadol.ro/blog/planning-is-like-rolling-a-joint_702#comments Wed, 09 Sep 2009 21:25:17 +0000 Dana Pascu http://www.danadol.ro/blog/?p=702 ..there are may ways to do it, sais Leon :)

The following presentation is a must read for all juniors or those aspiring to be planners and not only.. (Personally, it helped me remember in these shitty difficult times what my job should be all about ).

Enjoy:

Creative Planning @ Miami Ad School

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]]> http://www.danadol.ro/blog/planning-is-like-rolling-a-joint_702/feed 0 Care-i faza cu insight-urile http://www.danadol.ro/blog/care-i-faza-cu-insight-urile_520 http://www.danadol.ro/blog/care-i-faza-cu-insight-urile_520#comments Mon, 08 Jun 2009 14:36:00 +0000 Dana Pascu http://www.danadol.ro/blog/?p=520 In toata invalmaseala de termeni misteriosi specifici strategic planning-ului, probabil ca cel mai controversat este “insight-ul”. Ca orice cuvant “smecher”, insight-ul nici macar nu are un termen corespondent in limba romana. Dar ce ceea ce il face si mai “cu mot” e faptul ca e cel mai greu de gasit atunci cand ai de rezolvat un brief.

Doi baieti destepti s-au gandit sa lamureasca nelamuritul si au creat urmatoarele doua prezentari care sper sa va fie de folos. Nu va asteptati la cine stie ce revelatie ci pur si simplu la un pic de.. inspiratie :) Enjoy:

How To Create An Insight

Leading With Insight

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