Illegal Facebook Promotions
Posted: April 20th, 2010 | Author: Dana Pascu | Filed under: Advertising, Online | Tags: campaigns, digital, facebook, legal, promotions | 6 Comments »
If a promotion requires users to:
- tag themselves in a photo
- change their status in any way
- change their profile picture
- answer a question in a status update
- give any kind of response in the status
- like a photo or an update
- add friends
- respond with a photo not in a specific application
..it is considered ILLEGAL on Facebook and could result in your page being permanently deleted.
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
More, Facebook’s policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.
However, has anyone heard of any Brand Pages being deleted for this type of activity?
Sources:
Facebook’s promotions guidelines
