Posted: December 15th, 2009 | Author: Dana Pascu | Filed under: Advertising, Life | Tags: 2010, crisis, criza, fun, salarii publicitate | 1 Comment »
In 2010, at the end of a job interview, the head of human resources asks the young maketing specialist fresh out of University, “What starting salary were you looking for?”
The marketing specialist decides to shoot for the moon. “I’m thinking in the range of $125,000 a year or so, depending on the benefits package.”
“Hmm,” says the interviewer. “Well, what would you say to five weeks’ vacation, 14 paid holidays, full medical and dental, a retirement fund with company matching to 50 percent of salary, and a company car leased every two years – say, a Porsche?”
The young marketing specialist gapes and says, “Wow! Are you kidding?”
“Yeah,” replies the interviewer, “but you started it.”
Posted: March 20th, 2009 | Author: Dana Pascu | Filed under: Advertising | Tags: cariera advertising, planner, salarii publicitate, strategie | No Comments »
Am gasit un raport referitor la salariile plannerilor din agentiile din UK, clasificate in functie de experienta si domeniul de care se ocupa (ATL, digital sau integrat). Iata mai jos cifrele pentru Digital Planning and Strategy:
Trageti cu ochiul si la raportul echivalent pentru salariile plannerilor de ATL, respectiv integrated planning & strategy.
Sursa: The Talent Business via Amelia Torode
Si daca acestea ar fi sumele pentru UK, intrebarea fireasca este: oare ce salarii se ofera (in medie) plannerilor in Romania?
Singura statistica pe care am gasit-o este data de Bestjobs. Datele se bazeaza pe declaratia anonima a userilor inregistrati si din pacate nu au raspuns prea multi apelului de a face un top al salariilor in Romania, cel putin nu pentru acest domeniu.
Au mai scris pe aceasta tema: BizCity.ro (2004), Cariere Online (2007).
