Branduri de cosmetice – Top vizibilitate online in Romania

Saptamana trecuta a fost publicat Raportul Zelist de monitorizare a brandurilor cosmetice in presa online, pe Twitter si pe bloguri, in perioada iunie 2009 – iunie 2010.

Pentru realizarea topurilor s-au luat in considerare principalele 25 de branduri de cosmetice pentru femei (branduri care sunt comercializate in prezent in Romania).

Dintre cele mai importante branduri de cosmetice, in perioada 28 iunie 2009 – 28 iunie 2010, cel mai vizibil brand a fost Avon cu peste 2.000 de mentionari in social-media romaneasca. Pe locul secund se situeaza bradul Dove, care in perioada studiata a fost mentionat de 1.365 de ori in social-media. Oriflame este cel de-al 3-lea brand in topul celor mai vizibile in social-media, fiind mentionat in perioada amintita de 642 de ori pe bloguri, pe Twitter si in presa online.

Cele mai multe din mentionarile brandului Avon s-au inregistrat in blogosfera (56%).

35% din mentionari s-au redactat pe Twitter si 9% in presa online.

Descarca studiul aici

Do’s & Don’ts of Social Media for Businesses

Via: The Steel Method

Social Media around the World 2010

Very interesting piece of research:

Ad Age Insights: Shiny New Things for Digital Adopters

Check out this new whitepaper from Ad Age – Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention.

Key findings:

• Online voices of early adopters are not something you want to mess with
• Younger early adopters aren’t going to be dazzled by new technology just because it’s new: Products have to prove their usefulness to the group
• 53% of young women (Gen Y) identified themselves as early adopters. One researcher noted they are “the first to try new technologies, even before they become mainstream”
• Find those individuals who are going to be your advocates, and take the time to understand what makes them happy. Be upfront about missteps, and correct course quickly. There is nothing early adopters like more than to be heard by marketers.

Via

The Social Media Effect

It all starts with “content created..” So simple, right? :)

Via

Twit-Ha

Social media can make people act very strangely at times. Or, as Bela Lugosi would say, “Beware!”

Check-out the complete Twit-Ha set on Flickr

Word of Mouth Marketing Ethics Guidelines

Orice brand sau marketer caruia ii pasa de eficienta si etica in folosirea social media & word of mouth marketing ar trebui sa citeasca acest cod.

Un mic preview si ceva mai mult de gandit despre ce ar trebui sa se schimbe:

Fundamental Principles

1. Happy, interested people will say good things about you.
It’s doesn’t take much more than that. Understand this concept, devote yourself to it, and you will be a successful word of mouth marketer.

2. Honest, genuine opinion is our medium.
We don’t tell people what to say or how to say it. We fundamentally believe that people should be free to form their own opinions and share them in their own words. While supporting the natural conversation, we take great care to ensure that we do not distort it.

[...]

Textul complet il gasiti aici>

Universul social media

Cineva s-a pus pe desenat si a facut o “prisma a tuturor optiunilor” de social media (folosite deja de foarte multe companii). Oferta e mare si se pare ca exista solutii pentru toate “gusturile”. Mai ramane de vazut doar cine e gata sa se implice in conversatie.

Sursa imaginii aici