Planner Survey Results 2009

Finally Heather succeeded in putting together the results of this year’s survey among planners from all over the world.

Interesting findings:

• Very few people identify themselves as connection planners or context planners.
• BBH, CPB and WK seem to have the best planning departments worldwide
• Female planners and senior planners aren’t having kids as soon as
  their male colleagues ;)
• And last, but not least: only 3% of planners are out of work, half in the US and half overseas. (Hurray for that!)

Unfortunately, the 14 Romanian planners who completed the survey were not interesting enough to also generate a salary analysis, like those from some other countries.. Maybe next year?

Developing your own planning style

Check out some good advice from Richard Huntington (United London), Malcolm White (Krow), Guy Murphy (JWT), Neil Goodlad (CHI), David Bain (BMB), Charlie Snow (DLKW) and Giles Hedger (Leo Burnett):

Anatomia unui planner ideal

As mai fi adaugat un set (maricel) de ‘oaie, caci fara ele restul nu e prea util.

Via

Competition = everything else on the internet

De cate ori ai impresia ca te-a lovit o idee geniala, intreaba-te asa:

Via Mike Arauz

Care-i faza cu insight-urile

In toata invalmaseala de termeni misteriosi specifici strategic planning-ului, probabil ca cel mai controversat este “insight-ul”. Ca orice cuvant “smecher”, insight-ul nici macar nu are un termen corespondent in limba romana. Dar ce ceea ce il face si mai “cu mot” e faptul ca e cel mai greu de gasit atunci cand ai de rezolvat un brief.

Doi baieti destepti s-au gandit sa lamureasca nelamuritul si au creat urmatoarele doua prezentari care sper sa va fie de folos. Nu va asteptati la cine stie ce revelatie ci pur si simplu la un pic de.. inspiratie :) Enjoy:

Daily Dose of Vimrod

To subscribe to the Daily Dose, visit www.vimrod.com

Thanks, Doru!

Orange France: Blog Everywhere

Orange si Publicis Net au lansat blog-everywhere.fr

As fi vrut sa pot spune “ce bine era daca ma gandeam eu la asta”. Dar nu pot. Pentru ca m-am gandit. Citez: “In 2009? Prea devreme, n-avem tehnologia necesara..” (not-just-another-client)

Pana la vremuri mai destepte, sa invatam de aici.

When is prime time online?

In sfarsit stiu ce sa-i raspund clientului idiot naiv care m-a intrebat senin intr-o sedinta cand e prime time-ul pe online (ca el doar atunci vrea sa-i apara bannerele..)

Graficul e de fapt un mash-up al rezultatelor unor studii emarketer si orange UK. BS!

Via

Permission Marketing 10th Anniversary

Seth Godin today:

Short version: Don’t be selfish. You’re not in charge. Make promises and keep them. It’s like dating. It’s an asset, it’s expensive and it’s worth it.

Buy now

Via (the first marketing book i ever read too)

Planner Advice series

now available as a PDF.

To get a general sense of direction, The Planning Lab asked some great planner minds across the global advertising industry for their best tips. They all answered one simple question:
What’s your best advice for the next-generation of young and ambitious planners?
I hope you will enjoy this collection of advice and that it will inspire you to planner
greatness. It’s really good stuff.

Download here

Via