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“On Gifts” Research Report – G2 Romania

Dana Pascu — Fri, 16 Dec 2011 14:06:04 +0000

Pentru ca suntem in prag de Sarbatori, pentru ca nu stim niciodata destul despre felul in care primim si daruim cadouri, pentru ca cercetarile exploratorii ne incarca cu cea mai multa inspiratie:

"On Gifts" Research Report – G2 Romania

View more presentations from G2-Romania

Planner Survey Results 2009

Dana Pascu — Fri, 14 Aug 2009 20:32:42 +0000

Finally Heather succeeded in putting together the results of this year’s survey among planners from all over the world.

Planner Survey Results 2009

View more documents from Heather LeFevre.

Interesting findings:

Very few people identify themselves as connection planners or context planners.
BBH, CPB and WK seem to have the best planning departments worldwide
Female planners and senior planners aren’t having kids as soon as
their male colleagues ;)
And last, but not least: only 3% of planners are out of work, half in the US and half overseas. (Hurray for that!)

Unfortunately, the 14 Romanian planners who completed the survey were not interesting enough to also generate a salary analysis, like those from some other countries.. Maybe next year?

Developing your own planning style

Dana Pascu — Thu, 09 Jul 2009 10:36:46 +0000

Check out some good advice from Richard Huntington (United London), Malcolm White (Krow), Guy Murphy (JWT), Neil Goodlad (CHI), David Bain (BMB), Charlie Snow (DLKW) and Giles Hedger (Leo Burnett):

Via Adliterate.com

Anatomia unui planner ideal

Dana Pascu — Wed, 01 Jul 2009 10:07:25 +0000

As mai fi adaugat un set (maricel) de ‘oaie, caci fara ele restul nu e prea util.

Via

Competition = everything else on the internet

Dana Pascu — Thu, 25 Jun 2009 13:41:36 +0000

De cate ori ai impresia ca te-a lovit o idee geniala, intreaba-te asa:

Via Mike Arauz

Care-i faza cu insight-urile

Dana Pascu — Mon, 08 Jun 2009 14:36:00 +0000

In toata invalmaseala de termeni misteriosi specifici strategic planning-ului, probabil ca cel mai controversat este “insight-ul”. Ca orice cuvant “smecher”, insight-ul nici macar nu are un termen corespondent in limba romana. Dar ce ceea ce il face si mai “cu mot” e faptul ca e cel mai greu de gasit atunci cand ai de rezolvat un brief.

Doi baieti destepti s-au gandit sa lamureasca nelamuritul si au creat urmatoarele doua prezentari care sper sa va fie de folos. Nu va asteptati la cine stie ce revelatie ci pur si simplu la un pic de.. inspiratie :) Enjoy:

How To Create An Insight

From mickstravellin.

Leading With Insight

From Matthew Milan.

Daily Dose of Vimrod

Dana Pascu — Thu, 04 Jun 2009 08:42:35 +0000

To subscribe to the Daily Dose, visit www.vimrod.com

Thanks, Doru!

Orange France: Blog Everywhere

Dana Pascu — Tue, 12 May 2009 12:23:11 +0000

Orange si Publicis Net au lansat blog-everywhere.fr

As fi vrut sa pot spune “ce bine era daca ma gandeam eu la asta”. Dar nu pot. Pentru ca m-am gandit. Citez: “In 2009? Prea devreme, n-avem tehnologia necesara..” (not-just-another-client)

Pana la vremuri mai destepte, sa invatam de aici.

When is prime time online?

Dana Pascu — Mon, 11 May 2009 10:19:36 +0000

In sfarsit stiu ce sa-i raspund clientului ~~idiot~~ naiv care m-a intrebat senin intr-o sedinta cand e prime time-ul pe online (ca el doar atunci vrea sa-i apara bannerele..)

Graficul e de fapt un mash-up al rezultatelor unor studii emarketer si orange UK. BS!

Via

Permission Marketing 10th Anniversary

Dana Pascu — Wed, 06 May 2009 14:56:26 +0000

Seth Godin today:

Short version: Don’t be selfish. You’re not in charge. Make promises and keep them. It’s like dating. It’s an asset, it’s expensive and it’s worth it.

Buy now

Via (the first marketing book i ever read too)