Honda TV ad to interact with iPhone app (By W+K)

Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.

The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.

Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.

Brilliant! (And I guess this is only the beggining..)

Via

A Different Campaign Case Study

Doesn’t this nice effort prove that social media works better than old fashioned regular print campaigns while trying to tell the opposite?

Via Digital Examples

“Analiza trendurilor in 2010″ de la Etarget

Conform Etarget, cele 10 abilitati de baza pentru un 2010 “infloritor” sunt:

1. Invata sa filmezi si sa promovezi clipul online
2. Invata sa monitorizezi conversatiile online
3. Invata in ce consta adevarata comunicare de marketing – cei 4 „P“: produs, pret, pozitie, promotie
4. Invata sa analizezi datele
5. Invata sa folosesti simultan canalele de comunicare
6. Invata sa scrii texte de promovare FOARTE bune
7. Invata sa iţi gestionezi echipa, astfel incat munca voastra sa fie pe aceeasi lungime de unda cu ce vor clientii
8. Implica-te in PR 2.0
9. Nu crea produse si strategii de promovare in care nici tu nu crezi
10. Pe baietii buni ii place toata lumea

Stiu ca nu suna deloc coerent dar exista si parti bune in documentul respectiv.

Detalii dupa download aici (Romanian only)

Trend: Low-res is cooler ;)

Blip Fest ‘08 la NYC.

Si uite-asa mi se facu dor de GameBoy.