Online voices of early adopters are not something you want to mess with
Younger early adopters aren’t going to be dazzled by new technology just because it’s new: Products have to prove their usefulness to the group
53% of young women (Gen Y) identified themselves as early adopters. One researcher noted they are “the first to try new technologies, even before they become mainstream”
Find those individuals who are going to be your advocates, and take the time to understand what makes them happy. Be upfront about missteps, and correct course quickly. There is nothing early adopters like more than to be heard by marketers.
MTV Europe asked over 7,000 youths to imagine their ideal world and to consider brands as people and whether those “people” would be welcome in their world –”Youthtopia“.
A group of five students at Politecnico di Milano, Italy has studied 5 of the biggest global trends, communicating them through this video by french team member Octave de Gaulle.
“A trend book proposal made for Politecnico di Milano Pssd Course, Presenting the results of the research, this video use Super Mario World’s language to introduce you 5 trends! For those who like Pixel Art, NES and f***** frame/frame work!”
I find it awesome and it’s too bad we can’t play it for real :)
Have a look at these Digital Trends for 2010 based around 4 themes including: Real-time, Won’t believe the hype, Good cause/Cause Good and Developing a Playful Side.
by David J Carr, Digital Strategy Director, Chemistry Communications
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