Honda TV ad to interact with iPhone app (By W+K)

Dana Pascu — Wed, 02 Mar 2011 13:33:10 +0000

Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.

The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.

Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.

Brilliant! (And I guess this is only the beggining..)

Via

Great Positioning for Windows Phone 7!

Dana Pascu — Tue, 12 Oct 2010 21:13:31 +0000

This is an ad that just breathes strategy. I can only hope they’ll leverage this!

Via

Super Bowl Ads XLIV

Dana Pascu — Mon, 08 Feb 2010 08:41:06 +0000

Here’s my top 3:

Watch them all at NFL Fanhouse

Danadol - Dana Pascu » TVC

Honda TV ad to interact with iPhone app (By W+K)

Great Positioning for Windows Phone 7!

Super Bowl Ads XLIV