Eyeblaster Magic

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Features:

1. Heaviest banner ever in Romania served on .RO websites, from Eyeblaster. It is weighting a little over 26MB (compared to a standard banner in Romania which is 100Kb – or 200-300 Kb at most for video)

2. The first video interactive banner. By this interactivity it means that the user is questioned and he can answer directly in the banner. Depending on the answers, a different video will be shown.

3.Polling/ Voting- the banner has a polling function which allows the user to choose between different options.

4. Conversion-in-Banner; The first conversion in banner project, that can collect the users` data without taking them to the landing page/separate website. User are encouraged to type in their data directly into the banner, on any website. The data is then redircted to Client’s database.

5. Mouse Tracker;  in order to the users` attention the banner has a mouse tracker features which enables the characters to move after the mouse; generally speaking, the content of the banner is changed depending on the mouse position on the screeen.
The campaign data is monitored & analyzed in real time due to the state-of-the-art ad-serving technology from Eyeblaster. A complete set of actionable analytics tools, including 17 standard reports plus 5 other custom reports, will help optimize the performance and efficiency of the budget spending of the online media campaign.

Brand: Doamna Ghica Plaza

Client: Romfelt Real Estate

Online Creative Agency: Friends Advertising

Online Media Partner: thinkdigital

Ad Serving/ Campaign Monitoring:  eyeblaster

Via ThinkDigital

11 Firsts In Internet History

First Image:

First Banner Ad:

First Item Sold on Ebay:

A broken laser pointer that went for $14

First Youtube Video:

Things haven’t changed too much, huh?

(For the other 7 firsts plus more info, go to 11points.com They also have the first tweet, the first email, the first spam email etc.)

Geek?