MTV Europe “Youthtopia” – Youth Culture, Trends and Insights

MTV Europe asked over 7,000 youths to imagine their ideal world and to consider brands as people and whether those “people” would be welcome in their world –”Youthtopia“.

The Study in Numbers:

• 7 European countries
• 5 months
• 3 study phases
• 11 academic expert interviews
• 1,000 hours of qualitative research
• 2,500 blog entries
• 200 webcam responses
• 7,000 survey respondents
• 180 brands rated by youth
• 1 Youthtopian Brand Equity Model

Check-out these key findings:

The 10 Commandments of Youth

The Modern Day 7 Sins

Perceptions of Youth by Youth

Read more on MTVSticky.com and PSFK.com