Uniqlo Does It Again: The Lucky Counter

Very soon after the previous awesome Uniqlo campaigns like Uniqlock and Uniqlo calendar, I discovered today The Lucky Counter. It seems this brand just keeps going from “wow” to “wow”.

Campaign mechanism: Apparently if you tweet about any product shown on the page you lower it’s price. The products on show are only discounted by a few pennies so the more tweets it gets, the greater the discount would be (discount vouchers sent after the campaign). It’s something like opposite of an auction.

Uniqlo Lucky Counter

Via